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target market
search volumes
seo experts
search volume
people search
exact searches
search engines
relevant keywords
physical location
Importance Of Keyword Search Statistics
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Keyword search statistics is one of the details in SEO, which every webmaster should never take for granted. Keyword search statistics contains important details like keyword search volume, competition, local traffic, global traffic and so on. The search volume for a given keyword refers to the number of people who search the term in search engines. It is always a great idea to find only relevant keywords that have more than 1500 unique, exact searches in your keyword search statistics. In other words, I mean use keywords that more than 1500 people search for every month.

However, bear in mind that duplicate searches often bloat the search volume of a given keyword. In fact, that is why I want to say that you look for unique keywords which many of your potential customers or clients may want to type in search engines. You will want the hits to be unique. If you understand all that, it is also important to bear in mind that not all search volumes shown in your keyword search statistics are equal. You can get the global and local keyword search statistics of your search volume. It is your target market that will help you determine which of these to use. Are you targeting a local or global market? In general, most SEO experts use global search volume even though there are times when local search volume is given a priority. Now, when does the local search volume take the front seat?

First, the local search volume should be put into more consideration if your business is serving only customers in your area. In most cases, physical location for a local business will often affect the number of places where your products will be used. Service industry-related products are often in this category. For example, if you provide your services in Atlanta, you may be unable to provide the same service in Canada, the same day, Beijing the next day and so on.

Another reason why local search volume takes the front seat is probably because of the fact that a particular location may buy more of your product than anywhere else. Often, the reason for that may be as a result of some geographical related characteristics. Maybe the products are more likely to attract buyers in the geographical area than others because of their weather conditions that favored the use of the products.

Finally, you will need keyword search statistics if you really want to be successful at finding quality keywords that will help you drive the target traffic to improve your sales. Do not forget finding useful information about the search volume for the keyword you want to consider. The search volume may be global or local depending on the location of your target traffic. The bottom line is just being able to use the information provided by the keyword search statistics to your advantage. If you do, your business is bound to target the right keyword that will drive quality traffic to boost your sale.


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