This Article is About
search engine optimization
social networking sites
internet marketer
search engine marketing
learning curve
hoping that someone
new networks
google
digg
peop
search engines
twitter
circles
Keeping Up With Social Media
Join 1000's of Authors at StreetArticles Today!

Keeping Up With Social Media

I'm an internet marketer, which means my business is based on the internet. In order to get customers to my business, I need to find people that are searching for my products. One of the most reliable ways to do this is through search engines, mainly Google. This is why my job is sometimes called 'search engine marketing' (SEM).

Part of SEM and SEO (Search Engine Optimization) is making us of social networking sites like Facebook, Digg, Twitter, Google+, and the many other that are out there. Getting your content found, shared, liked, and discussed on these sites increases your 'authority' with the search engines, you get ranked higher, get more traffic, and more paying customers.

The concept is simple, but implementation is not without problems, and I've found that I struggle to use these sites effectively. I'm sure I'm not the only one.

Upon signing up for Google Plus, my feed was instantly filled with a long list of information I didn't care about. Twitter encouraged me to follow people I had never heard of. There is definitely a learning curve when it comes to starting a social networking profile, linking all your accounts, customizing the looking and finding relevant people to network with.

Then, after all this is done, you still haven't accomplished much. You're just another face in the crowd, posting information, hoping that someone takes notice.

One mistake that many new networks make, and one that I find difficult to break out of, is only sharing their own content. As I've been reading and engaging on these sites, I have noticed that it becomes very obvious when a person is simply posting their own content, and isn't contributing much to the community.

Another aspect of social media I have problems with is simply keeping up with the speed of information. If I have only 20 people in my circles, follow 10 people on Twitter, and each of them posts just 1 item per day, that's a potential of 30 items that I need to read. After a few weeks on Twitter I am following almost 100 people and have many, many more in my Google+ Circles.

It's impossible to read everything.

After discovering that it's impossible to keep up with everything being shared with me, I felt the urge to 'turn it all off', and not share anything. What can I say, I'm an 'all or nothing' type personality.

But I know that social media and social networking are great ways to get traffic to my websites, a fantastic tool to leverage with regards to my knowledge of my own industry, and a crucial part of branding my business. I am still learning how to balance consuming information, sharing it, and getting my own ideas out there on the web.

Let me know your thoughts on the subject. Do you participate in social networking sites to leverage the internet for your business? What's your strategy?


Street Talk

No comments present
You May Also Like
Is Search Engine Optimization Worth It?
Is search engine optimization really worth it for my business? This is the question that so many business owners have been asking themselves after receiving that sales pitch over the phone or in person. There are several thing that you should find out before hiring anybody to handle the search…
By: J.Roth in  Internet and Businesses Online  >  SEO   Oct 03, 2011  
3
  Likes: 5

Basic Search Engine Optimization (seo) Techniques Every Blogger Should Know
Today I am going to discuss two basic but very important Search Engine Optimization (SEO) techniques, detailing exactly what to do and how to do it. Like you might have known, there are two basic optimization techniques namely: On-page optimization and Off-page optimization What is on-page optimization and how is…
By: David 2 in  Internet and Businesses Online  >  SEO   Aug 13, 2012  
1
  Likes: 0

Will Blogging Help My Business
If you have a business you should you create a blog about it? Will it help generate traffic to my site? Fifteen to twenty years ago making money online was not so challenging as it is today. The internet was fairly new to most people who were purchasing their first…
  Likes: 13

How To Work From Anywhere In The World
Being able to work form anywhere is a dream for many people but sadly it is a reality for only very few. With the increase in globalization and the dominance that the internet now has on economy and consumerism around the world it is in fact now easier than ever…
By: Greg Rogers in  Travel and Leisure  >  Destination Tips   Apr 16, 2012  
2
  Likes: 1

Learn Search Engine Optimization Today
When you are creating a website it is important that you learn search engine optimization to make sure your site gets a bit of popularity. One of the most effective ways to get traffic to your site is the use of keywords in your published web information. When you learn…
By: Chris Evans in  Internet and Businesses Online  >  Traffic Building   Apr 18, 2012  
1
  Likes: 1

Beginner Friendly Search Engine Optimization
SEO will help you get higher ranks in search engines if the proper keywords have been used. Using keywords that people tend to use in search engines will attract those people to your site. This beginner friendly article on SEO cracks the search engine optimization code and makes it easy…
By: Eric Chestang in  Internet and Businesses Online  >  SEO   Sep 08, 2013  
0
  Likes: 1

How to Choose the Best Search Engine Optimization Provider to Increase Website Traffic
New business structure calls for new services. Even the best developed e-commerce project can get lost in the boundless Internet spheres without smart promotional actions. Search Engine Optimization became a vital part of an online business visibility which is almost synonym to success. It's hard to determine exactly who pioneered…
By: Yuliya Karnaukh in  Internet and Businesses Online  >  Ecommerce   Jan 18, 2012  
0
  Likes: 4

Understanding Search Engine Optimization
Affordable SEO Services. It is important to understand what is involved with Search Engine Optimization. With all the information, and misinformation it is easy to get confused with what exactly SEO is. Search Engine Optimization very simply put is a method of getting your site ranked high on Google, Yahoo,…
By: Graeme Cohen in  Internet and Businesses Online  >  SEO   Feb 15, 2012  
2
  Likes: 2

Is Search Engine Optimization A Dying Industry?
If you were to search for "search engine optimization" on Google Insights for Search at the beginning of the year 2011 you would see that the searches for it in the United States have been slowly going down. This seemed odd to me so I decided to look further into…
By: J.Roth in  Internet and Businesses Online  >  SEO   Oct 13, 2011  
0
  Likes: 1

Search Engine Optimization Whitehat Tips
Search Engine Optimization is a process through which the level and magnitude of the traffic of a website are improved from search engines through natural search results. It is an active practice for a website, to receive maximum traffic from the search engines. SEO is to do with how search…
By: lee8 in  Internet and Businesses Online  >  SEO   Jul 05, 2012  
0
  Likes: 2

Why Seo?
A question used by many people and companies looking to increase traffic and conversions onto their websites. Having a pretty website is not enough and therefore understanding, What is SEO and Why do we need SEO is not just a question, it is how we need to operate to survive…
By: seo4dummies in  Internet and Businesses Online  >  SEO   Feb 10, 2012  
2
  Likes: 1

The Future Of SEO
Search engine optimization or what is commonly referred to as SEO is crucial in online marketing. There are new techniques that are being constantly being created and the old ones being improved upon. Does SEO have a future? Since SEO has so many benefits and most business have been grown…
By: lee8 in  Internet and Businesses Online  >  SEO   Jul 16, 2012  
0
  Likes: 0

Quality Content Vs Search Engine Optimization
Combining high quality content and search engine optimization can seem like a tricky balancing act for new online writers like myself. I can either look at both as a necessary evil or an organic part of the writing process. I tend to lean toward the latter. Either way, creating fresh…
By: S. Gray in  Internet and Businesses Online  >  SEO   Oct 06, 2012  
3
  Likes: 3

What Beginners Need to Know
Introduction Continuing with another article that is aimed at the new online marketer, you have here some additional information that will help you get orientated in the vast make money online field. This somewhat general information will hopefully give you ideas as to what area of making money online appeals…
0
  Likes: 2

How Important SEO Is To Your Business
Our goal as Internet Marketers is to get our helpful information seen by potential customers so that we can make a living. As you know people get information in many different ways ,news TV, email, and social networks to name a few. So lets discuss just how important Search Engine…
By: Ronald Colona in  Internet and Businesses Online  >  SEO   Aug 03, 2013  
0
  Likes: 2

Article Views: 1230    Report this Article