This Article is About
turlock california
traditional radio stations
bringer of bad news
internet radio stations
junk mail
local marketing
marketing methods
traditional marketing
few more years
marketing strategies
spending money
billboards
small portion
amount of money
billboard
Local Marketing In Turlock California
Join 1000's of Authors at StreetArticles Today!

Local Marketing In Turlock California

These days traditional marketing strategies simply do not work anymore. I hate to be the bringer of bad news, but if you are spending money on some of the things I've listed below, you are wasting your money. Using the internet for "local marketing" in Turlock, California is certainly the cheapest and most effective way of advertising your business.

Out of Date Marketing Methods

Mail

Every day when I get the mail, my box if full of 'junk mail'. I probably don't need to explain further - referring to advertisements I receive in the mail are JUNK. No one reads them, no one uses them. No one wants them.

I have a PO Box for my business and check it every couple of weeks. Every time I go it's stuffed to the max with things that go right in the trash. In fact, at the post office, there's a huge trash can used just for that. Each time someone throws those advertisements in there, they are essentially taking money out of your business and throwing it away.

Billboards

When was the last time you saw a billboard and called the phone number on it? I can honestly say I never have. The problem with billboards is that you don't know who you're sending your message to! Everyone drives. Only a small portion of the people driving pay attention to what's written on a billboard. An even smaller portion care. How many of those people are actually going to call or find your store (at a later date because they're probably driving somewhere else at that moment)?

Radio

With MP3's and satellite or internet radio stations available nowadays, traditional radio stations are on their way out. But Even if there are a few more years left before this industry is officially caput, the main problem here is similar to those above. You are soliciting to people who don't care what you have to say. While you may be able to 'catch' a few people, and convert some into paying customers, the amount of money and time spent in comparison is shocking.

About Local Marketing

Local marking is a term used to describe leveraging the internet to advertise for your business. By building a website and targeting low competition keywords for your city (in this case, Turlock), it's relatively easy to get people to find your business.

And herein lies the main different between local marketing in Turlock, California versus other methods of advertising. People who search the internet for your services and find them through Google or other search engines are looking for YOU.

This makes converting a potential customer into a paying one. Instead of cold-calling en masse through billboards, radio commercials, and snail-mail, you are able to position your business so that people who want or need your product/service can find you.

Aside from marketing strategies, the simplest way to understand local internet marketing is this: If you do not have a website, you are missing out on customers. If your competition hasn't figured this out yet, now is the best time to get started. If they have beat you to the internet, can you afford to NOT follow suit?


Street Talk

Interesting take on this. I believe there is a market for all the above, but it would be very specific and limited for sure.

Reply
  about 9 years ago

You do have a point. Perhaps I am just a bit skeptical about traditional marketing methods. I think that they don't really work on me, or at least it's a very subliminal effect.

Reply
  about 9 years ago
You May Also Like
Internet Marketing Services In Turlock, California
Internet marketing is a 'buzz word' that has attracted a lot of attention, both positive and negative in recent years. In this article, I would like to separate fact from fiction with regards to this topic, and demonstrate how utilizing internet marketing services in Turlock, California can help you grow…
By:  in  Internet and Businesses Online   Feb 18, 2013  
5
  Likes: 2

How Turlock Web SEO Services Can Benefit Your Business
Search Engine Optimization, or SEO is an often misunderstood term with regards to what it is used for. However, it can be vitally important to online businesses, as well as local brick and mortar stores. In this article, I'm going to take a look at what SEO is, how it…
By:  in  Internet and Businesses Online   Feb 16, 2013  
2
  Likes: 2

Internet Radio Atlanta- Have You Heard Of It?
When it comes to Atlanta internet radio, it is plain obvious that it is worldwide only because it is on the internet. I do not care what anyone says, internet radio is becoming more popular than traditional local radio stations just because it holds more volume to a particular audiance…
By: Saytue Saye1 in  Communications  >  Radio   Jul 19, 2011  
1
  Likes: 0

Bypass Firewall Restrictions With A Facebook Proxy That Works Great
So you're bored at work, or don't want to pay attention in class.  You want to check up on what's going on with your Facebook friends.  Facebook is blocked with the network firewall, but you know this, and you go to your favorite proxy site to unblock Facebook.  You open…
0
  Likes: 1

What Would Life Be Like Without Today’s Technology? Today’s Book Readers
I absolutely love technology. It has impacted my life profoundly. We all have to have some level of entertainment in our lives. Whether it is watching TV, movies, or reading a book. We have gotten use to having access to many forms of entertainment instantly by being connect to the…
By: RGD Jr in  Arts and Entertainment  >  Short Fiction   Nov 24, 2011  
0
  Likes: 0

How Small Business Marketing Helps Local English Radio Station
After a major facelift, Coastline FM online radio needed some promotion to announce its new look. The benefits of their small business marketing campaign are now being felt by this popular local English radio station after a few short weeks. So how is it done? Article Writing Articles like this…
By: Ed Kirwan in  Business  >  Small Business   Apr 08, 2011  
0
  Likes: 0

Internet Radio Atlanta- Have You Heard Of It?
When it comes to Atlanta internet radio, it is plain obvious that it is worldwide only because it is on the internet. I do not care what anyone says, internet radio is becoming more popular than traditional local radio stations just because it holds more volume to a particular audiance…
By: Saytue Saye1 in  Communications  >  Radio   Jul 19, 2011  
1
  Likes: 0

Logo Design Services In Dubai
The logo is considered to be the heart of the company. It can be anything such a symbol or animal or initials of the company. This is very important because it helps to outline the importance of having an integrated strategy when selecting the proper logo. A professional logo represents…
By: Myka Angela in  Internet and Businesses Online  >  Web Design   Jun 08, 2016  
1
  Likes: 3

How to Sell Digital Camera
Types of Digital Cameras There are many kinds of digital cameras on the market, each with its own purpose and key advantages. It's important to consider the cost of the cameras as well as the features they offer. Digital SLR Camera Also known as a DSLR, this is the most…
By: Ervin in  Internet and Businesses Online  >  Ecommerce   Jun 08, 2016  
1
  Likes: 4

How to Find Real Clothing Dropship Suppliers And Make More Money !
Learning to find real clothing dropship suppliers is one of the most important skills that you can develop as an online marketer selling clothing. Not just any dropshipper , but dropshipper that will deliver on time, sell you products at a price where you can make 20-50% markup on the…
By: Ervin in  Internet and Businesses Online  >  Ecommerce   Jun 07, 2016  
0
  Likes: 0

Dropshipping With Cheap Wholesale Dropshippers
The main concept of dropshipping is selling products you don’t actually own. Working with cheap wholesale dropshippers is not only a product acquisition model, but also includes product fulfillment. The process works by taking orders from your online business and forwarding them to supplier/ cheap wholesale dropshippers . They in…
By: Ervin in  Internet and Businesses Online  >  Ecommerce   Jun 07, 2016  
0
  Likes: 1

Myths You Probably Don’t Know About Hyperconverged Infrastructure
Hyperconvergence is an integration of compute and virtualization resources in a single server system. As efficient as it could be, the goal is to minimize the complexities and simplify management approach. Nevertheless, a newly emerged concept, hyperconvergence is often misinterpreted and the conclusion created is mostly wrong. It’s not their…
By: Priti Shetti in  Internet and Businesses Online  >  Web Hosting   Jun 07, 2016  
0
  Likes: 0

Choosing A Mobile Apps Development Company In India
There are several aspects you need to look into while choosing the right mobile application development company for your needs. Businesses these days are heavily dependent on sophisticated tools and user interfaces to engage the modern customers. Therefore most businesses are these days getting sophisticated applications developed to support the…
By: John Hrq in  Internet and Businesses Online  >  Internet Marketing   Jun 07, 2016  
0
  Likes: 1

Effective Ways to Design A Template Website
A website can be designed attractive by using advanced templates. Choosing a great template can help business owners to establish their online business much faster on the Internet by using social networking sites. Many companies offer an affordable price or even free of cost templates, making it a popular choice…
By: Ethan Jones in  Internet and Businesses Online  >  Web Design   Jun 04, 2016  
1
  Likes: 1

Creating The Right Online Marketing Strategy
People that own a website are often quite anxious about their needs for reaching out to consumers. Owners are continually faced with a unique base of challenges when trying to remain competitive with comparable pages in their niche while also considering their budgetary constraints which can seem counter intuitive on…
  Likes: 1

Article Views: 1607    Report this Article