This Article is About
target audience
eggs in one basket
video marketing
search engine rankings
Ranking Well In Google - It's Not As Great As You Might Think
Join 1000's of Authors at StreetArticles Today!

Ranking Well In Google  -  It\'s Not As Great As You Might Think

I know that there's a lot of hype around SEO and ranking in Google, but there are a number of reasons why ranking well in Google isn't all it's cracked up to be. I used to be obsessed with it, but over time I've discovered the 4 things to be true.

1. Google is not the only search engine people use

Sure, the majority of people use it RIGHT NOW, but there's also Yahoo!, Bing, Opera, and I even get traffic from one called DuckDuckGo. Also, there's nothing to say that things won't change in the future. Putting all your eggs in one basket is never a good thing.

2. Your rank is never permanent

You could have the most relevant, best, most interesting and engaging information out there, but there will always be new competition looking to steal your spot. Plus, Google changes their algorithm frequently, so you could be #1 today, and #5 next month. It's impossible to predict, since changes are not always announced, and ranking metrics are never revealed.

3. There are more ways to get traffic than search engine rankings

Though it can be a great goal to reach that #1 spot for your favorite keyword, other things like guest blogging, PPC, video marketing, and social media can all bring traffic to your website. If you connect with people online and they come to your site because they like you or what you have to say about your industry, these can convert more easily into return visitors, likes, tweets, and shares. It's not just some random Joe Schmoe stumbling upon your site.

4. Focusing on things other than rank can improve your rank

It's like waiting and watching for the kettle to boil. The more you focus on it, the more it won't happen. If you TRY to rank, you're probably going to over optimize. By writing for your target audience and not for Google, people will like your site more. When they like your site more, they will come back and share it with their friends.

By focusing on being active in social media communities to further your own craft instead of just 'self promote', people will see that you are there for the benefit of others, not just for yourself. Trust is hard to gain on the internet, but with trust, comes more shares, more visits, and better ranking.

Hopefully from these examples in point #4, you can see how 'doing' without 'wanting' is probably the best strategy for improving your ranking in Google, even though it's much more tempting to look at SEO metrics as a formula for success.


Ranking well in Google is not a guarantee that you will make money, and it's certainly not the only way to advertise. In fact, there are many alternatives to SEO that may be better as a long term business strategy. Don't put the cart in front of the horse: write for the reader, and the rankings will come. Write for Google, and you may not get any readers!

Street Talk

Very god article thank you for this info

  about 9 years ago
You May Also Like
Work Online With Google
It is possible to work
By: Chris Evans in  Business  >  Entrepreneurialism   Oct 24, 2013  
  Likes: 1

Creating Your Own Google Page
Now it is easy to create your own Google Page, and it can be quite effective for getting the message out about your product, service or brand. Google has already created business pages for every existing business and even lists them on the very first page of local search results.…
  Likes: 0

How Much Does Being on the First Page Of Google Cost?
Google ranking is essential for any online business, though it may both make your business successful or ruin it. How to calculate the cost of being on the first page of Google? What can high Google ranking do for your business? Paid page ranking brings Google 37.7 million dollars of…
By: Intelex in  Internet and Businesses Online  >  Web Development   Dec 29, 2011  
  Likes: 12

Beat Google at Their Own Game
Google is constantly adding and changing and restricting and denying and redefining things all the time. It’s hard to keep up, let alone, get ahead. Google says that everything it does is for their ecosystem designed to benefit users, advertisers, and publishers. Well, one can only assume that the well…
By: Feemo in  Internet and Businesses Online  >  SEO   Sep 03, 2013  
  Likes: 3

The Easiest Way To Rank Fast In Google
Sometimes, getting ranked high in Google's search engine is a painfully slow process. It can take weeks, or months to rank in the top 10, let alone the top 3 for a keyword you're targeting. Unfortunately, there is no magic formula for ranking well or fast, for that matter. There…
By:  in  Internet and Businesses Online   Mar 22, 2013  
  Likes: 2

make money online with google for free
Google has been the search engine king these days so now let me share to you how to make money online with google for free. In this way, you will use google not just for searching information but also for additional money making business or even a full time one.Google…
By: chamberlane altatis in  Internet and Businesses Online  >  Blogging   Nov 04, 2011  
  Likes: 6

Working Online Using Google
Did you know there are literally thousands of people working online using Google to make a living? The idea of working at home is a very attractive one isn't it? No more rolling out of bed on cold mornings at seven in the morning, no more traveling home in the…
By: Chris Evans in  Business  >  Entrepreneurialism   Oct 29, 2012  
  Likes: 2

Keyword Research Guide Using Google Adwords Tool
A guide to finding good key words and phrases. Choosing the appropriate keyword in your marketing promotions is an essential component of building and promoting your affiliate marketing business. One thing to realize when using the Google Adwords Tool your keyword research guide is that the results are a little…
  Likes: 10

Google & Bing To Penalize Websites For Too Much SEO
If you depend on SEO to appear higher in the search results, pay close attention. Google and Bing are working on a plan to attack the websites that focuses too much on SEO, or over optimization, and keyword spamming than providing good quality content to their users. Matt Cutts recently…
By: Pamela Briggs in  Internet and Businesses Online  >  SEO   Mar 20, 2012  
  Likes: 3

Google Seems to Be Ruthless With their New Policiies
Everyone is Familiar with Google. We use it in our daily lives every time we open up any type of internet browser. The Search engine has redefined the way we search for items on the internet for over a decade and some change. For those who pay a bit more…
By: iZero in  News and Society   Mar 01, 2012  
  Likes: 2

What Google Tells Your Customers - Like It Or Not!
Google is telling your customers all about your site before they even visit! Stick that in your pipe and smoke it. So what do you think? You think I made that title to entice you to read? Hell no! Im for real, read on or you could find yourself dropping…
By: Kenneth Shannon in  Internet and Businesses Online  >  SEO   Nov 26, 2011  
  Likes: 2

Google Music Outside The USA - What Really Works?
One of the difficult parts of turning to the internet for information is that there's so much of it out there, and much of it is conflicting, old, or confusing. Getting Google Music outside The USA is one of those situations. It's not like you can just go to Wikipedia…
By: Rodders Gillam in  Arts and Entertainment  >  Music   Nov 11, 2012  
  Likes: 1

How to Get Your Website on Google
Google came into the picture in 1997 and began as a company that seemed to care about nothing but providing convenient service. Many years and trillions of logged hours, we now have Google+ which is being used by over 400 million people. In 2006, Google introduced Google Analytics which has…
By: Kristi Patrice Carter in  Business  >  Marketing   Mar 19, 2013  
  Likes: 1

Will Google Plus Really Change My Life?
It started out as “invite only” but my friends and I were wondering why we wanted an invite to Google Plus (Google + or G+) in the first place. Is this just another Facebook? Is it another Linked In? Will this be the next great social networking application? Or will…
By: Gallagher Sweeney in  Internet and Businesses Online  >  Social Media   Oct 18, 2011  
  Likes: 0

The New Rules Of Google Privacy That Everyone Should Know
Google is one of the biggest search engine in the world. Todays everyone if looking for information about anything the first thing to do go to Google and put in keyword that related to their search. So anything change related to Google is usually become concern of everyone because their…
By: yunan in  Internet and Businesses Online   Feb 27, 2012  
  Likes: 0

Article Views: 1326    Report this Article