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What Is Affiliate Marketing? Beginners Guide
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What is Affiliate Marketing? Beginners Guide

Affiliate marketing is one of the major marketing methods where the merchant pays a commission to a marketer for every sale that has been generated through their own marketing efforts. Although it has been in existence for a very long time, it only grew in popularity from 1996 after Amazon launched its famous Amazon Associates program which allowed affiliates to earn revenues for every referred sale. Today marketing is one of the most popular methods of marketing.

How Affiliate Marketing Works

Marketing has four players namely the retailer, the network, the person and the customer. The retailer is the brand or merchant that wants to sell some products through the network. The network will connect these retailers to millions of publishers around the world while providing backend marketing management technology that offers services such as tracking of links, embedded tracking codes, validation of action, hosting of links and banners along with insights on the performance of the ads. The affiliate is the person willing to sell the merchant’s products for a commission. Many affiliates use a variety of techniques to display the links and banners to the largest number of customers including web publishing, email marketing, and social sharing.

Joining the program

The publisher simply signs up onto the network and chooses merchants that they would like to work with. This normally involves a brief application upon which the merchant will evaluate the person’s web properties before admitting them into their programs. The person is then given an embedded tracking code and host of banners and links that they can embed on their preferred means of promotion to begin generating sales for the merchants.

Most programs have a pay per ale or pay per lead meaning that you will only earn a commission if a client actually buys a product or signs up on a program as per the merchant’s requirements. Some also offer pay per click modes of compensation. When the commission earned reaches a certain threshold, it will be sent to the inividual using a variety of payment methods ranging from cheque to PayPal and Wire Transfer.

Major Networks

There are numerous networks on the web with some targeting smaller market niches. The most popular affiliate networks include Commission Junction, LinkShare, ClickBank, TradeDoubler, and Amazon Associates. When looking for ways to make money then in the internet world this is regarded as one of your best opportunities.


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