Who Are Your Potential Customers
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Who Are Your Potential Customers

Take a look around you at all the businesses that you see. Everyone of them sell either a product or a service. Some do both.

Every business needs customers. Without a customer there is no business.

People are not all the same. That is obvious. They come from different living conditions, they all have their likes and dis likes.

Not everyone can be reached in the same way. The way you reach one group of people would not work to reach another group of people.

In order to reach people, you have to know your product. You have to know what type of people you are trying to reach.

You could advertise on radio, television, the news paper or even on the internet.

The customers are out there, but you have to make them want to become your customer. You do this by advertising.

But who are your customers? I can answer that by saying that I have a saying that I live by. I am a friendly person and down to earth. I treat other people as if I have known them for ever. The motto that I live by is one you can adopt for yourself.

My motto is " There is no such thing as a stranger, just a friend you have not met yet."

You can adopt this for your business by changing it a little by saying for example, "There is no such thing as a stranger, just a customer I have not sold to yet".

You have to go to where your customers are. Do not expect them to come looking for you. You have to put your ads in places where they will see the ads. Someone who reads the newspaper but does not listen to the radio will not hear your ad if it is on the radio.

The same is true for those who watch television but do not read the newspaper.

A billboard is a good place to advertise to those outside driving their cars, but what about someone who would be a customer but does not see that billboard?

Remember, customers are the life blood of any business. You have to always advertise because advertising makes the life blood of any business flow.

Never stop advertising. Even McDonald's, as big as they are, still advertise all the time. When you stop advertising your business dies. Never give up.

So, the question is, who are your customers? The answer is everyone.


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