This Article is About
media profiles
media efforts
best intentions
statuses
share information
business owners
credibility
brand name
Your Internet Brand Name, Social Media Profiles, Staff And Media Policy
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Your Internet Brand Name, Social Media Profiles, Staff And Media Policy

Social media is a wonderful tool for both business and family. It is a way to get in touch with one another. We show pictures and share information receive and make comments on every body's stuff.

As business owners it is imperative that we create a policy to control the use of that social media with the best intentions for the company and brand name in mind. This is specially important when it comes to whom we hire to handle social media entries.

As mention on a previous article, credibility is basically based on our daily behavior. That is why the person in charge to enter posts and other information pertinent to the company need be restricted and compliant to handle it with care.

Today just about everyone has an online profile page, it is possible those who are working for your company do as well. It is important to educate your staff about the use of social media both for your company and their personal channels.

Every time they post a negative or positive comment about the place of work on their personal line, is possible that many people will see it and chances are the post will be viral within hours and the company either will suffer from it or benefit as a result.

When members of the staff answer to posts made by others about the company or product, they need be careful in the way they post an answer. At times we may get negative feed back and we need to have somebody who will have enough sense to handle that comeback with tamed words.

Advice

There is a beneficial aspect of hiring others to handle your social media efforts for the benefit of your company:

  • You have time to focus on other business issues.
  • A professional will help find the right representation for your company.
  • There are professionals trained to handle social media marketing, what better hands can you find to handle this complicated task.

To assure the right posts have a place on time lines and company profiles, hire a professional to do it. They understand the legal part of posting statuses and other company information, as well as the implications of disclosing confidential information.

If you can not hire a professional to do your media marketing, do it yourself. If you must hire someone else to do it, prepare them for the task, and write a legal document that explains the job and the proper way to do it, as well as the negative implications of not complying.

A good idea is to have extra eyes making sure the staff is posting only what need be posted and they are doing so in a timely fashion according to your business policy.


Street Talk

Good advice Jesse

Reply
  about 8 years ago

Thanks Mister Strike. :)

Reply
  about 8 years ago
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