3 Reasons To Use Social Networks For Your Internet Marketing
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Marketing your products and/or services to people who are looking for them is vital for visibility to have sales. Yet people or businesses involved in online business activities know how expensive marketing can be. Luckily social networks present a viable internet marketing alternative. So, in this article we are going to consider three reasons why you should integrate social networks into your marketing plan.

So without much ado, let’s delve into the three benefits to business owners and internet marketers of using social media.

Reason Number 1: You have a vast audience to market to

Because of their extreme popularity, social networking websites attract a large number of people. It has been said that the top 10 Social Networking websites have about 45 percent of the total number of active internet users. Facebook alone has over a billion users. This really is a proof of how useful these websites can be for your internet marketing efforts.

One very good example of a prominent and extremely prolific social network I wish to mention here is MySpace. Websites such as MySpace give access to people of various interests, including internet marketing. For social networking website owners, the main benefit comes from the content that social network users produce and lodge in their site.

If you are not sure if integrating social networking into your overall marketing plan will bring the desired results, let me recall what the Fox Interactive President said during the Web 2.0 Summit. He revealed that MySpace has managed to acquire a user base whose number is equivalent to the population of Buffalo. If you were to market to all the people in Buffalo, imagine how huge a market this is. MySpace alone represents millions of users from around the world that you can sell and market to.

Using social networks for marketing purposes is your best strategy to take your business to the next stage. The millions of users present on these networks are hungry prospective consumers. Just devise strategies to entice these visitors to visit your website or offer and you’ve got it made. Of course, if you were to get the number of visitors you can have on social sites through traditional forms of marketing, this can really cost you a lot. With social networks, you get it all for free, (of course except your time and effort!).

Social networks like MySpace open the gates for e-commerce businessmen; these sites provide you a place where you can market your products. Go ahead and do it.

Reason Number 2: Social media facilitates targeted marketing

Social networks consist of several sub-networks to which one can easily gain access as a member. These sub-networks have pre-filtered members and users so a business owner can easily pick and choose groups which he is targeting or whose members may be interested in what he has to offer. If you are interested in marketing on Facebook, I am giving away Facebook marketing groups lists ranging from 495 to 20K members in a giveaway campaign on my website.

If you get to using it, you would be amazed at how deep a social network can go. This makes it veritably a very fertile ground for your targeted internet marketing efforts. All you’ll have to do is browse over the groups and market to people who may be interested in your products and services.

Reason Number 3: Social networking sites boost site traffic and sales

If you are one of those webmasters or internet marketers who still consider social networks as a fad meant only for teenagers, think again. As you share your business or offer on these sites, interested people click on them and the link sends them to your website or offer site. The more people that click on your link, the more traffic that is funneled to your site. And the more eyeballs that you get on your interesting offers, the more sales you could make.

Most businessmen have realized the social networks’ potential for boosting site traffic and sales. Not surprisingly, online and real-world entrepreneurs alike are flocking to social networks. Not wanting to be outdone by them, affiliate marketers have also begun promoting the products of their affiliate partners in social networking sites. Fad or not, creative and strategic use of social networks can really boost a business’ earnings.

--- Just Remember ---

Given the extremely wonderful marketing potential that social networking sites offer, it is really easy for you to get carried away in your campaigns once you get “addicted” to the media. However, just remember: as with any marketing method, you need to use tact, subtlety and strategy. This is especially true for social networking sites since, as their name suggests, they are meant first and foremost for socializing and not for marketing purposes. So, don’t be overzealous or aggressive in your efforts to sell on social sites. You should always couch your marketing pitch in a manner both personal and engaging. In other words, first build relationships, and then sell.


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