If you are having a lot of traffic to your website, but not getting a lot of leads, then it means it’s time to get serious about conversion rate optimization.

To uplift your conversion rate, all you need to do is just three simple words: Conversion Rate Optimization.

If you are unfamiliar with this the term, here is the best way of phrasing it: “Conversion rate optimization, generally referred to as CRO, is the process of optimizing your website to convert more visitors into customers or any other goal your website intends to achieve”.

A conversion happens when your visitors respond to your goal, whether that’s completing your form, buying your product, subscribing to your email list, sharing your content, signing up for an event, calling a certain number, downloading your app, etc.

A website conversion rate is influenced by many factors. Sometimes just a small tweak can lead to significant enhancement in conversion rates.

Acquire more customers, increase your revenue and grow your business by applying the below conversion optimization tips.

Here’s 91 conversion optimization tips that can increase your website conversion rate

1. Define Your Targeted Audience

The first conversion optimization tips is to define the targeted audience properly .

One of the major mistakes many marketers make is trying to please everyone.

Do you think everyone will buy your product or service even the product or service is useful for everyone?

If you think so, you are wrong anyway!

Based on your product or service, your research and analytics data and of course your personal experience, you can determine who will actually need/want your product or service.

Your online marketing and website should be geared specifically to persons who are most likely to convert.

You should know who you are talking to and what will make them to purchase your product or service.

2. Competitive Analysis

Understanding your competitors is imperative to increase conversions.

If you can identify your top three competitors, then you can start to examine their online marketing efforts and websites to understand where you require some improvements.

If you evaluate yourself against competitors that are truly similar to you, the insights you gain will be much more valuable.

3. Create a Unique Value Proposition

A unique value proposition (UVP) is one of the most important conversion triggers. It delivers the clear benefits of your offer and tells the visitors why they need to purchase from you and not from your competitors.

Your unique value proposition is what sets you apart from your competitors. Use something as a unique value proposition that is difficult for your competitors to duplicate.

4. Design a Professional Looking Website to Increase Your Conversion

When you design your website, just remember the three words “jazz it up”. It means your website must be visually appealing, exciting and engaging.

Your website should provoke emotion from your visitors. An unprofessional website design can turn off most of your visitors and that’s why designing a professional-looking website is considered as one of the effective conversion optimization tips.

If you cannot create a professional-looking website by yourself, consider hiring an expert web designer to give it a professional look.

5. Add a Short Video

Include a video on your website to demonstrate how your product or service to be operated. It works better if you offer something complicated.

StacksandStacks reported that people were 144% more likely to buy after viewing a product video.

Be sure that your video is no longer than 2-3 minutes because no one has the time to watch long videos. Keep it sweet and short.

Vidyard increased conversions by 100% by using video on their home page.

6. Use Relevant Images

Every image in a website should have a purpose like to push your audience toward the conversion goal.

If you are using the images to break monotony of the text, you are completely wrong.

Only use the high quality, meaningful and relevant images where possible in your website to grab the attention of your target audience.

Avoid using tacky stock images as they can send the wrong message to your audience.

7. Make Your Website Responsive

Your website must be responsive. Responsiveness allows websites to automatically change layouts according to the visitor’s screen resolution, whether on a desktop, smartphone, or tablet.

Adobe analyzed more than 1000 websites and discovered that around 15 % visitors came from smart phones and tablets.

That means if your website is not responsive, then you are losing some potential customers.

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