This Article is About
top internet marketing
search engine spiders
internet marketing strategy
top of the heap
search engine algorithms
best internet marketing
visitor experience
side step
google
little bits
search engines
A Top Internet Marketing Strategy Tactic
Join 1000's of Authors at StreetArticles Today!

The best internet marketing strategy tactic involves learning how the pay-per-click business operates.

In a normal web site environment, the pages are seo'd so that they will become attractive to little bits of code called search engine spiders. These little beasties go over every page of every site over and over and return the information to their individual search engine algorithms.

This information is clustered together and helps the engines decide how relevant a site page is. The better the content, the higher the site is ranked. On the down side, it may take many months for the search engines to decide your site is good enough to rank at all, let alone at the top of the heap.

One way to side step this delay is to pay for advertising. What it basically involves are those little ads that you see sprinkled all over many site pages. These are a whole new ball game and again, the search engines keep a close eye on those little ads. The higher on a page an ad appears, the better its chances of being clicked on leading the visitor away to a sales page or other web site.

You'd think that the higher on a page you are, the more it would cost you.

Not so. This is an interesting part of this internet marketing strategy tactic. The search engines monitor everything including the quality of the landing page (the page the little ad leads to), how long the visitor stayed there and so on. The better the ad quality, the lower is the price and the more often it will be shown.

This seems counter intuitive, but it makes a lot of sense. What Google and the others are doing is rewarding quality. A good ad, relating well to a search query and which leads to a nice, high quality, informative landing page leading to a good product that is frequently purchased means a better visitor experience. That's what the search engines are all about. They want the absolutely best visitor experience possible.

The ads section of the search engines have a whole section devoted to how you can monitor the quality of your ads and how many times they are clicked on versus the number of times it was shown. These sections have amazing analytics and other control software that allows you, the advertiser, to manipulate ad campaigns, allows you to test new things and so forth. The real beauty of this internet marketing strategy tactic is that you don't have to wait for months for your material to list. An ad can appear on the first page of a search engine query within minutes.

This internet marketing strategy tactic can be tricky. You have to watch very closely or you could be losing money and not know it. Pay-per-click advertising is a way of doing business that any new entrepreneur should look closely at.


Street Talk

No comments present
You May Also Like
How To Join Wealthy Afffiliate- Easy
So, you really want to know how to join Wealthy Affiliate? By you wanting to join this top internet marketing school, I can tell that you've pretty much done your research homework. From my personal experience, becoming a Wealthy Affiliate member is not a mistake, it is an opportunity that…
By: Saytue Saye1 in  Internet and Businesses Online   May 19, 2011  
0
  Likes: 0

Personal Strengths You Must Possess Or Acquire to Have A Successful Online Business
What is your ambition? How much do you want to earn? US$10 per day or $100 or even $1,000? Whatever, the more you need the more the input on your part. Commit some hours to online work and reap big. If you plan to put in 15 minutes everyday at…
0
  Likes: 1

Is a Wealthy Affiliate Program really worth the investment?
Wealthy Affiliate Program is today‚Äôs top internet marketing money making resource on the market. Or so it is being said. But, the question is, should you really invest your money and spend your time trying to make money online? When it comes to it, there is a dark side to…
0
  Likes: 1

How to Link Build - Using Link Building to Establish Authority
Learning how to link build effectively is critical for anyone seeking to compete in the internet marketing industry. It is not enough to simply throw a page together and hope the world comes knocking. In today's modern internet, authority is king - and building authority means knowing how to link…
By: Barry Livingstone in  Business   Jan 28, 2011  
0
  Likes: 0

How Important Are Keywords ~ Lets Take A Look
Where we place a keyword and how many times we use it in an article is one of the ways to Optimize your article for the search engines to be able to find it quickly. They have what is called search engine spiders that scan all articles at the search…
  Likes: 1

The Importance Of SEO And A Successful Website
Creating and selling of websites online is common these days because of the lucrative income web developers receive. Basically making money online through website creation is very much similar to real estate where one has to build a house at a certain cost then, sell the house tripling its creation…
By: lee8 in  Internet and Businesses Online  >  SEO   Sep 03, 2012  
0
  Likes: 1

Article Marketing Tips - Article Marketing for SEO
There are two distinct advantages that your website will gain from submitting articles. One is direct traffic, and the other is relevant back-links. For this reason article marketing for SEO is a very effective strategy. One that will not only increase your search engine rankings, giving your site or pages…
By: Tony Kitson in  Internet and Businesses Online  >  SEO   Apr 01, 2011  
0
  Likes: 0

The Affiliate Business Internet Marketing Program
Almost any affiliate business internet marketing program can be viewed as giving you the keys to the kingdom. If you are seeking: Opportunity Freedom Unlimited potential No risk Being able to start part time To earn a good living doing what you love Affiliate internet marketing is the ideal way…
By:  in  Internet and Businesses Online  >  Internet Marketing   Jun 08, 2011  
0
  Likes: 0

6 Fundamental SEO Tips A Web Developer In Sydney Should Know
Getting a website as high up as possible on various search engine results is certainly a tough task. But there are a few steps that a web developer in Sydney can follow strictly to achieve the best possible results. Find 6 such basic tips that can help an SEO agency…
By: Dylan Samuel in  Internet and Businesses Online  >  Web Development   Jan 24, 2013  
0
  Likes: 0

Search Engine Optimization Tips That Can Work For You!
If you are just starting out with search engine optimization, it can be confusing, but the rewards are endless. With a bevy of tips and the right tools, you can overhaul your site to make it friendlier to search engines, ultimately leading to more traffic. If you have ezines or…
By: TpeamiqmarahyHamm@hotmail.com in  Business   Feb 25, 2013  
0
  Likes: 0

Why Images Matter On a Website
Ever wonder why images matter on a website? I’d like to share a personal case study of my experience with using images on my website. Recently I started a blog. For the first month or so it was 99% text. My site's ranking started slowly and was predictably several pages…
By: JW Goddard in  Internet and Businesses Online  >  Internet Marketing   Feb 15, 2011  
0
  Likes: 0

Why You Should Use Seo Elite Software In Your New Website
If you are looking to launch a new website soon, then I think there is really no better time to think about SEO than now. You will need to consider your on-page optimization factors, in order to boost your chances of achieving top ranking organic search results. It is interesting…
By: Jodie Lester in  Internet and Businesses Online  >  Internet Marketing   Mar 18, 2011  
0
  Likes: 0

Google News Lays An Egg
Yesterday, Google came out with a new metatag called news_keywords, which is intended to give writers some breathing room when creating their news article titles. A metatag is a snippet of code in your html telling search engines what content is on the page. The tags don't show up in…
By: Kevin A.M. Lewis in  Writing and Speaking  >  Creative Writing   Oct 17, 2012  
1
  Likes: 2

How to Use Youtube As Part Of Your Internet Marketing Strategy
There is no such thing as a free lunch but YouTube is as close as you will get when it comes to Internet Marketing. Most online marketing activities require some sort of skill to achieve an end result. You might need to become good at writing articles. You might need…
By: Rob M. Jones in  Internet and Businesses Online  >  Internet Marketing   Jan 02, 2013  
0
  Likes: 3

Canada's Looming Health Care Crises
As Health Care plans go, Canada's plan is rated near the top of the heap, but does it really go the distance? There are thousands of Autistic children out there who are cared for by very loving parents who are able to give them the care and loving comfort that…
By: Peter Parks in  Health and Fitness  >  Autism   May 12, 2013  
1
  Likes: 2

Article Views: 1231    Report this Article