Often associated with affiliate marketing, niche marketing has been a popular form of online marketing, especially for the new and start up marketers entering the internet marketing ring. Like anything else, there are advantages and disadvantages of niche marketing that should be considered. But are the disadvantages of niche marketing big enough to deter from enjoying the advantages of niche marketing?

But first, what is niche marketing?

Niche marketing is the practice of narrowing a particular market and focusing on a direct need of a specific customer. Best case scenario, a niche market can be simply overlooked by other marketers or the larger companies really don't want anything to do with them. This can? offer a beginner a great opportunity to take advantage of a sector that is untouched.

So what are the advantages and disadvantages of niche marketing?

Advantages of niche marketing

One of the greatest advantages of niche marketing is the opportunity to focus on a highly targeted market. This gives the smaller marketer a chance to zero in on a smaller, unsaturated market, making it more reasonable to achieve a good page rank.

With a precisely targeted market, customers from specific niches have consistently resulted in higher conversion rates. If marketed correctly, there is a customer base that is searching for what you have and are ready to purchase, since they already know what they want. Taking advantage of this high converting customer base is key.

It can be easier to adapt to change since you are dealing with a smaller market. Concentrating on a smaller market allows the opportunity to change direction? quickly if and when necessary.

Disadvantages of niche marketing

When focusing on a much smaller market, disadvantages of niche marketing can seem to be inherent in nature. You are working with a smaller market, so there are less customers. Most of the time, this would seem counterproductive to growing a business, but for the beginner, these higher converting customers may be enough to get your foot in the door.

Another consideration on the list of disadvantages of niche marketing is the propensity of the market to change quickly. Although considered an advantage of niche marketing, working on a small, changing markets requires a consistently large amount of research. Keeping up with new information as quick as it comes out can be a full time job in and of itself.

All in all, the advantages simply outweigh the disadvantages of niche marketing and make it a worthy pursuit, even necessary when beginning in affiliate marketing. It can give a new marketer a chance to focus on a particular customer that can lead to a higher conversion rates, giving a reward for the efforts that were put forth.