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Anchor Text And Back Links
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Anchor Text And Back Links

With all these animals crawling all over, Google lately, you have to ask yourself what direction to take now that doesn’t get you in trouble with Google. Is it still feasible to use anchor text and back links, I say yes it is.

Anchor Text

Anchor text is text that is hyperlinked to another page. It will be either linked internally, throughout relevant pages within the boundaries of your site. External links, pages you want to send your visitors to for more information or to purchase your product.

There are many reasons you may want to send your visitor off your site, sending visitors to your vendor’s page is high on the list. This type of anchor text is usually a call to action; you are trying to get your visitor to complete an action, so the anchor text may read like this, Click Here

Click here will be highlighted and will take your visitor to a relevant page, off the site that you are on now or to an internal page.


Make no mistake about it Google is not going to get very excited if you are trying to link a baking website with a space website, as you would notice it would be very hard to come up with any text that would make these two sites compatible.

You must be linking a relevant page to another page that is relevant. In other words, it must be relevant to the page it links to as an example, golf rangefinders, as anchor text would fit very nicely into a site on golf rangefinder reviews, or how golf rangefinders are used, relevant to the site.

Google And Anchor Text

Google looks at anchor text as what ties your site to the site you are linking to hence giving you a back link; anchor text and back link go hand and hand. By using your text wisely, you can send Google a message that all relevant and useful information is being linked

Remember it needs to be relevant to the page that you are linking to this is very important. If not it will mean nothing to Google and not do you any good in ranking of your site or page. It may even hurt you in the eyes of Google.

Google uses anchor text to tell the popularity of sites and how they relate to your search request so think of what the text you are using to link to other pages.

For instance, Google holds this text so important that you can actually rank a page without using any keywords on that page just by using this text and linking to relevant pages you can get a page rank quite high. You must remember though that Google is not stupid and has spent many of dollars on their new algorithm and has punished many sites for spamming the system.

Use your anchor text in a smart way; do not spam a page or another by over using your text links trying to rank a specific page, Google will know.

Be honest and spread them out throughout your site not just on one page, do not use only keywords in your anchor text use synonyms.

Make your text read naturally so that it is not going to look like you are trying manipulate your sites rankings, Google will slap you for that. Your text should be very natural so as not to give Google algorithms any reason to stop and say that does not fit here.

I hope this shines some light on what an anchor text is and how it relates to back links as without one you would not have the other, hope this makes sense, if not leave a comment.

Street Talk

Great explanation Tim. We need to be very careful in this area.

  about 1 decade ago

Like walking on glass sometimes with google.....I hope in time I do not need to rely on google as much as I do now....thanks Shawn...

  about 1 decade ago

It all makes sense now. I am new to this here backlinks and so forth. Thanks for the enlightenment! It helps a bunch. Great article, Tim!

  about 1 decade ago

Backlinks may not be the bomb as they used to be but they do have a place to play in your ranking, they need to be done right and they go a long way....thanks McK..

  about 1 decade ago
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