The idea of making easy money on Internet spread by a big number of illusions sellers on one hand, and the low investment required for starting an online business on the other hand, determine people searching for online business opportunities to superficially treat the Internet business.

Most of these people see internet marketing as just a bunch of formulas of making big money fast, a collection of opportunities and different corresponding methods helping marketers to take advantage of.

Opportunities’ seekers are in a permanent race to find what’s hot on the market. Then, they start applying the new recipe they heard that guarantees success. If it works and they make a few bucks – it is okay – if not, they go after another business idea.

If you take a look on most internet marketing forums you’ll see plenty of threads on this subject. There are endless debates on different money making formulas where a lot of people spend hours in figuring out what to do to catch at least a small slice of the big pie.

And then, you can find same people in other threads talking about if it is possible or not for someone to make it online.

Jumping from a business idea to another in a desperate chase after making money will never lead those people towards success.

Earning money from business is essentially the same way online as it is offline.

Business has its own fundamental principles any entrepreneur needs to thoroughly learn before hoping to make any profit.

Applying formulas is like a lottery. You may win or may not, depending on how lucky you are.

Business has nothing to do with luck. Building a sound business means learning and consciously applying certain specific processes and tools.

The most important principle is focus -- to find one single business idea and stick on it until it works. Focus and discipline are essential in succeeding in business. One good business idea carefully evaluated from the beginning could bring on long run much more in profits than any hot technique identified and exploited overnight.

Entrepreneurs willing to earn a living from their businesses must develop the values that result in success and, before anything else they need to get clear on the specific market they are going to serve.

After evaluating their strengths, they should define what solution they could provide and to whom.

The key successful factor in any lasting business is to find the most effective way to fulfill a need addressed to a specific group of customers (target market).

So, the business idea is only a beginning; it is just a starting point, not an end. As soon as you decide on the idea, you will be able to start laying the foundation for a future sound stream of profits.