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article marketing
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doing business on the internet
article submissions
quality article
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promoting your business
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marketing strategy
affiliate marketing
key words
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internet business
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Article Marketing Strategy
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Article Marketing Strategy

Strategies to help build your internet business by marketing your articles.

Anyone doing business on the internet should have a good article marketing strategy as part of their affiliate marketing campaigns. Promoting your business by writing and submitting articles is one of the most productive means of driving traffic to your website and sales pages. The greatest benefit is the traffic you receive following your link to your website is that they are very targeted visitors and interested in what you have to offer.

Your article must be compelling and informative.

People reading your article are looking for information on a certain topic. By providing the information they are searching for, you will be establishing yourself as an authority on the subject. The internet is so full of scams people have become more and more suspicious of sites offering the many products available. Your goal is to develop a relationship with your audience and someone that is trustworthy of making a purchase from.

Proper use of key words and phrases.

The only way someone will find your information is through the proper use of keywords in your article. Now in saying that, your article marketing strategy and goal is to provide quality information to your reader, but you still must have a way for them to find your information. Spend some time learning how to find good key words and phrases to use in your article.

Once found, try to use those phrases in the title and first sentence of your article. Also spread them around a little in the body of the article. One key phrase about every one hundred words is about normal, or about 2% usage within the text of the article.

Where to submit your article. (Try a Google search using: your niche + article submissions)

You'll find dozens of top quality article directories that will readily accept your article. StreetArticles is a great place for submission, but a good article marketing strategy would be to find places to post your information within your niche. I have found these can be very productive and generate super, targeted traffic.

Finding these are simple. Do a Google search with a key phrase of your niche following with "article submissions." Example: "your niche article submissions." Using that method in a niche I promote, I searched for - "bass fishing article submissions" - and found 6 sites I could submit an article on the first page of Google alone, and have on several. :) These will generate very targeted traffic and a great article marketing strategy to use.

How about mobile users.

This is one huge growing market you should be gearing up for. When possible a good article marketing strategy will be to create "mobile pages" to tap this market. More and more people are using smart phones and other mobile devices to browse the internet. In fact, according to the International Data Corporation (IDC), mobile users browsing the internet will surpass actual PC users doing the same by the year 2015.

Check your site to see if it is possible to add mobile pages. I do know Google's blogging platform, blogger, will allow you create mobile pages. Definitely something to think about and possibly a good niche to check out too.

RSS feed - easily add your personal RSS feed to your website.

Another good article marketing strategy is to add your RSS feed to your website. RSS are the initials for Really Simple Syndication. You've likely seen the little orange symbols on various websites. It's very simple to add your personal RSS feed to most web pages and blogs, and add great content or your articles to your site. Here is how.

  1. Here at StreetArticle go to one of your articles and click on the RSS symbol. This will take you to a page listing all your articles.
  2. Your RSS feed URL will be in the address bar of the page. Copy it or write it down.
  3. Go to the admin area of your website or blog and look for options to add "widgets" or "gadgets" to your pages. It's generally a simple task of enabling the RSS option or dragging it to the sidebar of your page.
  4. Simple copy the URL of your RSS feed you found above and past it to the RSS address bar you just created on your site.
  5. Save and update and that's it.

You'll now have a list of your articles on your website and have added quality content also. Adding your RSS feed to your site is an easy article marketing strategy to set up. I prefer adding the RSS feed to the side bar of my pages where it is easily seen and not on the bottom.

Hopefully some of your articles will receive high ranking in the search engines and a source of quality traffic to your website, but don't worry over this much. Each and every article you submit will create a quality asset (backlink) to your pages and more authority to your website. An effective article marketing strategy will produce more quality traffic to your site and hopefully sales in your niche.


Street Talk

Great tips for helping spread the word!

Reply
  about 6 years ago

Thanks some great information here. It is a huge market and so much opportunity for those interested in Article Marketing

Reply
  about 6 years ago

Thanks for your information, very interesting.

Reply
  about 6 years ago
Johnney  

Great info. well written. especially like the details about googling your niche + article subsmissions and the rss idea. Thanks for the read.

Reply
  about 6 years ago
Johnney  

Great info. well written. especially like the details about googling your niche + article subsmissions and the rss idea. Thanks for the read.

Reply
  about 6 years ago
Joan S  

Very useful information Kevin. Thank you. I confess, I have written some articles for SA that have nothing to do with my niches. I wrote them because I thought they could possibly help someone. By doing this, you can often test market a future niche. A determination obtained, not only from the response you get, but also by your own enthusiasm for the topic.

Reply
  about 6 years ago

Article Marketing - This is another area where I feel is a complete waste of time. Why? Because you are better off adding the content to your website/blog than sharing on someone else's article directory where they make money off your articles. RSS - Yes, I use that. For mobile users try Podcasting which works really well.

Reply
  about 6 years ago

So what is the CTR of this article? I am trying to improve the CTR of my articles.

Reply
  about 7 years ago

Hi Alex...this article has had 1159 views and 14 click through...1.21% CRT... not great but have many articles with 3-6% CRT....getting good traffic overall... Appreciate the visit Alex.

Reply
  about 7 years ago
rachel6  

Great article! I'm pretty new to this whole internet and affiliate marketing thing so I found it pretty helpful ~ I didn't really understand the RSS thing until you explained it so thanks for that!

Reply
  about 7 years ago

Welcome rachel6.....thanks and appreciate the visit and comment.

Reply
  about 7 years ago

Thanks so much for this article. Cheers

Reply
  about 7 years ago

Thanks Jesse..appreciate the visit

Reply
  about 7 years ago
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