Although the ways to ensure visibility and viability for advertisements have changed over the years, there are certain things that you can always do for your business and your online marketing campaign. One of those things is building as many organic links as you possibly can. This is especially important if your business is targeting a local area. Here are some of the ways that you can build links for your local business in an organic way that search engines will love.

– Ghostwriting

A great way to fill up the Internet with new content that is relevant to your business is to write for other blogs. Choose blogs that already have an audience and serve that audience with content that engages them while connecting the subject matter to your business. Use proper link structure with localized keywords and great anchor text that points back to your website. You now have a piece of content on the Internet from a verified URL that gets great organic traffic. Choose the blogs with an active comments section so that you can get free keyword expansion when people come to comment on your content.

– Splitting Your Deep Web Pages

Assuming that your ghost writing life is working out, splitting your deep webpages up by keyword is a great way to exponentially increase the amount of links that you build for your website. If each of your pages is optimized for a slightly different keyword while remaining relevant to the overall theme of your website, you have the ability to gain ubiquity on the major search engines. Forget about having one listing on page one of Google – you can have the whole page! This is actually quite a complicated strategy that can get complex. You may need some professional help if you are going to take this strategy on, but it is definitely worth it when it works.

– Citations and Local Business Pages

As you are incorporating the strategies above into your online marketing campaign, you should also make sure that you do not overlook the obvious. All of the major search engines have incredibly viable local business pages that you should claim immediately. Google Places is your number one priority. Google prioritizes this content in its search engine algorithm.

In order to ensure top placement on the major search engines for all of your localized form pages, you must understand how citations work. It is very important to put your address and phone number in all of the localized forms in the exact same way. You should also list a local phone number instead of an 800 phone number if this is possible. This will help the major search engines to index your content and cross reference links, building your overall portfolio.

Author Bio: Charles Atkin manages content creation for various companies. He is currently writing marketing blogs for Saba SEO . A Trusted San Diego SEO Company.