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Where to find new clients? You are not the only one curious about this. Think again if you’ve never considered Facebook seriously. But first read the article. Having a fan page on Facebook is what your business needs. There are a couple of significant reasons why your business needs Facebook:
• Over 3 million users visit Facebook daily.
• Statistics shows that a typical Facebook user spends approximately 55 minutes a day on Facebook. Just imagine – almost an hour. Isn’t it enough to catch their attention? More than enough if you know what to do and how to do that properly.
• Facebook pages are slightly different from profiles and groups. You can easily place company to a specific category. Facebook pages are capable of accepting friends automatically, i.e. to get so called fans.
• Facebook pages have an increased SEO. You’ll get highly effective marketing tool for free. It’s definitely one of the greatest advantages Facebook offers. SEO content on your business page will provide it with higher rankings in search engines.
• Most Facebook users have nearly 130 friends on average. Should one person become your Facebook page’s fan, their friends will see this on their News Feed. Your page will become visible to hundreds of Facebook users once somebody ‘likes’ it. It’s just impossible not to take advantage of such virality.
• Creating a Facebook fanpage does not require any special skills, except for small help from programmers.
Luckily for you Facebook benefits are not limited to those mentioned above. It’s a real and free opportunity for you to reach target audience, raise your SEO rankings and be always there for clients to find you. As Facebook has become so widely popular as business environment, users now tend to look for companies on Facebook. Thus they will most probably expect to see you there. Should you ignore this possibility, your potential customers will of course find someone else. If you haven’t realized yet the real might of social media resources and Facebook in particular, start exploring them right now. Creating a Facebook page for business would be a great start.
Taking this opportunity I can’t but tell a few words about a Facebook business page of a website development company. What does it actually take to create such a page in this very industry and update it regularly? First of all, portfolio of projects is what every customer is searching for at the first place. The reason is quite simple, they are interested in the efficiency of a company's work, what other customers got in the end. But there are clients who are first of all interested in the cost of website design/development. Give them the answers, do not hide prices, even though they are far from being low. Place your company information on your Facebook page as well.
The next question is what to post on your Timeline for fans to read or look at. Well, inform them about every new website you've launched with the short description. Keep up with the latest IT and web design news posting the most impressive ones on your Timeline. Do you have a blog? Do not forget to post its updates on Facebook. And do not neglect the significance of humor. There are so many jokes about web designers and developers that it's just impossible to leave them aside. And I should say, just in case, they are not intended to offend anyone, but simply make the world of web design a bit more humorous, on its positive side, I mean. And finally, let your fans know about the most positive moments your company experiences. Share the happiness with others, and post some greeting cards once there is an occasion to.
Well, Facebook fan page will bring you only benefits provided you do everything right. Be friendly towards your fans and try to look into their troubles if they expect you to. Having felt the friendly atmosphere on your Facebook page and they'll be more likely to return there again.
Thanks for the reminder. I have a fan page that needs some attention
(still laughing!) Nice - clicked thru to see your stuff. Couldn't resist checking out Smiles. Ending with P! Thanks.
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