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Cheats Will Always Lose Out In Internet Marketing
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Cheats Will Always Lose Out In Internet Marketing

One of the best things about the internet is that cheats will always lose out in Internet Marketing. They will always lose out in any field, eventually, but it will happen sooner in Internet Marketing. Why do I say this, well let us take a look at how the Internet works:-

It is a mass of people connected by Social Media, E Mail and Skype etc. Everyone that uses it talks or texts to all or most of their friends everyday. This is highly significant when it comes to being cheated, because bad news travels much faster than good. This feature ensures that most Internet Marketers strive to be informative and factual. It does not matter how big a market is, and the Internet is huge, no marketer can afford for bad news about him or her to spread.

Users can check out scores of forums, Facebook, Twitter, Myspace, and literally thousands of blogs if they have any doubts about you or one of your sites. Then there is the fact that everything you do on-line can and does stay around for a very long time. This longevity makes life very hard for the cheats and really helps those that are buiding clean original and well inforrmed sites for their customers. One obvious example of this is the hit song "United Breaks Guitars", which was written by a disgruntled musician after he had experienced having his Taylor Guitsar smashed by careless baggage handlers whilst flying on United Airlines.

Both he and United were stunned by the speed of the Internet in spreading the bad news fast. He made a very tongue in the cheek video of a song he wrote about the experience and posted it on YouTube. David Carroll and his band Sons of Maxwell werer suddenly top of the charts all around the world and hardly anyone is left that does not know the story of how United broke his Taylor Guitar. The song has had more than 10,000,000 hits to date on You Tube alone!

Now it is quite likely that not all information will spread at this pace, but it shows what can and will be done if you offend the wrong person! I actually think this a a good thing and one of the best features of the Internet World. It is the fact that anyone that does anything wrong is accountable. The power of the masses is now being expressed at phenomenal rate! This makes many dictators answerable as they have never been before, it helped to topple the governements in Egypt, Syria and more. It is no longer possible for bullies to just hide and wait for the storm to subside.

All of this means that it is very important that if you are to become an Internet Marketer that you learn from a reputable source, and that you learn how to do things right from the start. Remember cheats will always lose out in Internet Marketing. If you cheat you may prosper in the short term, but in the end word will be put around about the bad you do far more quickly than the good. Then to top it all off the good guys will hunt you down if you are doing bad.

In the case of David Carroll United could have just bought him a new guitar or apologised and offered to pay for a repair, instead they turned him away three times. The song made everybody aware of what they did almost overnight and people were cancelling their flights and re-booking with other airlines. In the end they had to replace David's Guitar apologise and eat humble pie on top of suffering all the losses as a resuly of the cancellations. The whole episode cost them a lot of money and I am sure that even with the speedy resolution that they eventually came up with, and the subsequent publicity, United would have been better off if they had not tried to bully and cheat David out of fair reparation for the acts of their employees.

The video that Sons of Maxwell made about that ill fated plane trip from Nebraska is still available on You Tube if you want to go and watch it. It is actually quite a good song and well worth listening to, and the video really helps you to conjour up an image of what it must have been like on the day of the flight. The band actually dressed up as baggage handlers and threw a guitar around to create an indelible image in peoples minds of the type of behaviour that led to the damage and which United were condoning.


Street Talk

Cheats will always lose in any kind of marketing :)

Reply
  about 2 years ago

I'm not so sure but this made very interesting reading.

Reply
  about 7 years ago

I am not clear as to what you are not so sure about. If you think that cheats may prosper, you are right they may but in the end they always lose out. I think that it is possible that the Sons of Maxwell profited too much in the end, but then that is a moral victory as United will not make the same service errors again!

Reply
  about 7 years ago
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