This Article is About
web traffic
million ways
christmas time
slow loading
plug ins
marketing efforts
marketing company
paralysis
analytics
conversions
competitor
Converting Your Precious Web Traffic In Toronto
Join 1000's of Authors at StreetArticles Today!

Converting Your Precious Web Traffic In Toronto

After starting your site, you have many different marketing options online. The big craze in Toronto these days is SEO and many businesses these days are becoming more and more aware that SEO is an important part of their marketing efforts.

But after finding a great web development and marketing company and getting that traffic to your site through an SEO or PPC campaign, it's time for you to help convert.

SEO does not equal Conversions

Many people and businesses commonly mistake SEO and conversion. They put them together and think if you pay for SEO then people must convert.

Here are some ways to help your precious web traffic convert and become a paying customer:

Lessen the ways they can contact you

Don't have a million ways for a prospect to get in touch. You may think having a toll free phone number, local number, email and contact form on the same page is the way to go, but often this confuses your visitor and they end up doing nothing at all.

To prevent choice-paralysis, make sure you have only one or two solid ways they can contact you. If it's through phone, make sure you have your number clearly displayed and easily seen on every single page.

If it's through a contact page, then make sure you direct them there and have the least amount of form fill boxes available.

Is it the right season?

Does your business have good and bad months? Consider this before you dig too deep on your analytics. Every vertical is different so be aware of this. For some, Christmas time equals big money. For others it is completely dead.

Speed up your site

A slow loading site can deter a ton of people. Talk to your developer to make sure your site is running as quick as possible. Use caching plug-ins or consider an upgrade to a VPS or dedicated server if your site gets a ton of volume.

Do you actually have a competitive offer?

Maybe it's not your SEO or PPC campaign. Maybe a competitor has opened up shop in the last month and is selling the same service for 50% cheaper. You always have to be on the ball with this one to make sure you aren't getting swept under the rug by a competitor. Bottom line - Always be improving your offer.

Remember to think of the above next time you feel conversions aren't at it's greatest. Remember it's not about luck, it's about making sure you stay on top of things to make sure prospects want to buy into your offer.

Are you trying to reach a local Toronto or global audience?

Whether you are attracting traffic in a place like Toronto or globally, make sure you account for this. There are certain things to do if you happen to be targeting local search. If you are looking for web design in Toronto, then making sure your offer for web design can be found locally within Toronto is paramount.

You can do the above by getting local citations, getting your Google Places listing verified and asking for reviews.

If you are going global, then making sure you target profitable target areas as opposed to spreading your campaign too thin is crucial. Shoot for a few locations as opposed to more and try to get your feet grounded before moving onto more markets.


Street Talk

No comments present
You May Also Like
Ghosting - How to Avoid the Smackdown From Craigslist
Craigslist has become the "Spot" for individuals trying to find jobs, garments, video games, iguanas ... you name it. They get an incredibly high amount of quality web traffic to their website each month and everyone understands precisely what Craigslist is and mainly how it works. Now, if you're a…
  Likes: 0

List Building Tips From An Amateur
So you have just started your online business. Your website is all set and you are 100% ready to rock the online community. But there seems to be something missing because you haven’t sold anything yet and the only web visitors or users you’ve got lately are your family and…
By: Steve9 in  Internet and Businesses Online  >  Internet Marketing   Jun 03, 2011  
0
  Likes: 0

5 Ways To Write Getting Back Together Letters That Produce Resuts! That Is What You Want, Right?
If you are trying to win back your ex, there are literally a million ways to do so, however, one of the best techniques of getting back with an ex, is the art of writing getting back together letters. Writing these letters will give your ex a better understanding of…
By: Garry2 in  Relationships   Dec 19, 2011  
0
  Likes: 0

Christmas Time!
When it comes to Christmas the whole world thinks of gifts and happy Gatherings. Let’s not forget to mention warmth of the house when family and friends come over to visit. All the good food and desserts are all associated with Christmas. What happens when a large population of the…
By: lucas1 in  News and Society  >  International   Nov 28, 2011  
0
  Likes: 0

Does Swagbucks Work?
If you are reading this article, I am assuming already that you know what Swagbucks is, and just want to know does it work. However, on the off-chance you have stumbled upon this article some other way, I will give a brief introduction to it now. What Is Swagbucks Quite…
By: Dom Wells in  Internet and Businesses Online  >  Affiliate Revenue   Feb 02, 2013  
15
  Likes: 17

Best online Christmas shopping
Have you started your Christmas shopping yet? For that matter, have you even started your shopping list yet? Unlike a friend of mine who starts her holiday shopping on December 26th, the Canadian Boxing Day, I am like most people and start "thinking" about it a few weeks before Christmas...haha.…
By: Suzanne Stoddart in  Shopping and Product Reviews  >  Gifts   Dec 05, 2011  
0
  Likes: 0

A Ladder for Many Uses
I took my grandson to the pediatrician the other day and each of the examining rooms had a different theme. We were guided into the fire truck room where the examining bed, (which looked like a fire truck), had steps to get up on it. My grandson was so excited…
By: Denise Kearns in  Home Improvement  >  Interior Design and Decorating   Apr 29, 2013  
1
  Likes: 0

Some Tips to Improve Your Landing Page Experience
Introduction: Selling and buying of goods through online medium has multiple advantages that can help us in the real time. Online world serve benefits to different parts of the world by offering them everything at their door steps. As a result, people have become habitual of getting things directly on…
By: solarbroker in  Internet and Businesses Online   Dec 04, 2012  
0
  Likes: 0

Choosing A Mobile Apps Development Company In India
There are several aspects you need to look into while choosing the right mobile application development company for your needs. Businesses these days are heavily dependent on sophisticated tools and user interfaces to engage the modern customers. Therefore most businesses are these days getting sophisticated applications developed to support the…
By: John Hrq in  Internet and Businesses Online  >  Internet Marketing   Jun 07, 2016  
0
  Likes: 1

Creating The Right Online Marketing Strategy
People that own a website are often quite anxious about their needs for reaching out to consumers. Owners are continually faced with a unique base of challenges when trying to remain competitive with comparable pages in their niche while also considering their budgetary constraints which can seem counter intuitive on…
  Likes: 1

How to Boost Targeted Traffic With Good Content?
Search Engine Optimization is important for optimizing your website’s content for search engines. SEO services can be used to optimize your website and the content for the search engine to index your content, categorize each of your pages based on the information they contain, and then serve those pages up…
By: Nofrillseo in  Internet and Businesses Online  >  Internet Marketing   Jun 04, 2016  
1
  Likes: 3

How to Maintain Your Online Website Reputation?
A good online reputation is every important for any business. Creating unique fresh content and sharing them on the social media helps in website promotion. Answering to conversations started by other people through comments can also create a strong online presence. It will positively affect the website visibility in the…
0
  Likes: 0

How to Maintain Your Online Website Reputation?
A good online reputation is every important for any business. Creating unique fresh content and sharing them on the social media helps in website promotion. Answering to conversations started by other people through comments can also create a strong online presence. It will positively affect the website visibility in the…
1
  Likes: 1

Procure Digital Marketing Experts
Deciding showcasing technique for an effective business is a troublesome choice. While a few organizations have cheerfully grasped the most recent techniques, numerous are as yet attempting to stay aware of patterns. Computerized advertising can overpower, accordingly one needs to completely comprehend the dangers and complex difficulties. Computerized counseling firms…
0
  Likes: 0

The Email Marketing Guide For Artists
How often have you had somebody let you know that they "cherish your work however can't purchase it at this moment?" What do you typically do? Remove a bit of paper and give them your email address and telephone number? Give them a flyer or a business card? Do you…
By: showflipper in  Internet and Businesses Online  >  Internet Marketing   May 19, 2016  
1
  Likes: 2

Article Views: 1482    Report this Article