This Article is About
information overload
search engine optimization
instant gratification
affiliate marketers
snail mail
optimization seo
consistent effort
good foundation
affiliate marketer
successful online business
sales letters
affiliate marketing
solid foundation
Dealing With Information Overload
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Dealing With Information Overload

Too much information leads to confusion and frustration.

When starting an affiliate marketing business it doesn't take long to realize all the help and information available keyed to help one build a profitable online business. The amount of information available to the affiliate marketer can be overwhelming and if not careful can lead to much frustration and confusion. Dealing with information overload is something we all have to come to terms with.

To come to terms and deal with information overload you need to set a few priorities. We have become so accustomed to receiving almost instant gratification in many areas of our lives we tend to try and build our business in that manor. This will not work for the majority of affiliate marketers. Patients and a consistent effort will be your key to building a successful online business.

Building your foundation.

Forget for a moment forget all the many ways to promote your chosen niche. One way of dealing with information overload is just to go back to the basics. Without a solid foundation for your business it's pointless to move on to other aspects of marketing your products.

To build a good foundation for your business you need a little basic understanding of search engine optimization (SEO). Understanding and choosing the keywords, competitive value of those words, and their proper use on your website, blog and in future articles should be one of your first priorities. After all the use of keywords and phrases are how others are going to find your information when using a search engine.

Writing for the web.

Just to touch on briefly, when creating documents and web pages the techniques used are a little different than the sales letters you get in snail mail. There are some simple things you can do on your pages to help create and hold the readers attention. I will have an article on writing for the web formats that may give you some ideas about this in the next few days.

Identify your immediate needs.

When dealing with information overload what are the most pressing concerns for you? That is where you want to focus your attention, and forget the rest. If you are not understanding the basics like keyword research and building assets (backlinks) for your niche, then what point is there in getting information for selling on Ebay or learning PPC advertising. When the time and need arises that information will be there.

For example you decide to build a deck for your patio. Would you buy a book with plans on building a house? Maybe but the information you really need is buried among all the other plans. You would be much better off getting a book specifically on just building a deck.

Same with your affiliate marketing business. There is plenty of information on keyword research, basic SEO for your webpage, building quality backlinks (assets), and so on. Learning each aspect of building an online business will lay a good foundation for your business then move on to other areas of marketing your products and services.

Clean up your working environment.

To deal with information overload you may have found yourself signed up to many newsletters and training courses. More often that not most will just become distractions of others trying to push their "must have" products. Some may actually have something of value but you don't need information on social marketing, using Google adwords, or monetizing your website all at once.

When you set down to eat dinner you take it one bite at a time, then the next. That is how you want to address your affiliate marketing business. Learn one aspect of building your business then move on to the next. Doing the things in small bite size portions that interest you most will make the experience a little more enjoyable also.

Form a plan and set goals.

How much information do you really need to market your business? When learning to deal with information overload, put a limit on time spent reading and learning about affiliate marketing. The more time spent doing this will only lead to more distractions. When you do find something of interest that you can put to immediate use, then do it.

Setting goals and developing a good plan of action, then taking action, are the things that will make your business a success. Once you have a good foundation built for your business then take another bite and learn another way to promote your business. It is your business so you are the one to decide where you are and the next steps to take to market your products and services. But, do so one little bite at a time.


Street Talk

Good article Kevin, I spent about 3 months just going from one site to the next trying to form a plan. It was mind blowing seeing all the information out there. As stated in my Bio I eventually came across WA and then SA and this is where I hang out now trying to hone my skills. Thanks for the info.

Reply
  about 7 years ago

Kevin, you mind reader you.You just explained my last 3 days,lol

Reply
  about 7 years ago
C4rmen  

Information overload - you said it Kevin! You have really chunked it down for me. "one bite at a time. learn one aspect and then move on" helpful advice. Thanks

Reply
  about 7 years ago

Thanks C4rmen I get ahead of myself at time too...thanks for the visit

Reply
  about 7 years ago

Very good one Kevin and really informative. I go with Heather's comment below me. And I think that goes for everyone!

Reply
  about 7 years ago

Thanks Maria and really appreciate your visit and comment

Reply
  about 7 years ago

Great article too much is as dangerous as too little, that happy medium with enough, is what article writing certainly teaches you.

Reply
  about 7 years ago

Thanks Rob...really appreciate your visit and comments

Reply
  about 7 years ago
Lemuel  

Good advice Kevin. Information overload is one of the obstacles one must learn to overcome.

Reply
  about 7 years ago

Thanks Lemuel

Reply
  about 7 years ago

Some good advice and tips Kevin. I think stepping away from things for a day or two to let all the information sink in helps too.

Reply
  about 7 years ago

Good idea and advice Penny....we all need to free our mind from our business more often and let those ideas grow..

Reply
  about 7 years ago

You have certainly struck a chord with this article Kevin. I found it encouraging. Firstly I'm not alone in this and secondly I just need the reminder to take one bite at a time.

Reply
  about 7 years ago

You are not alone Heather...article goes for me too....if trying to do too much our end results are only half achieved...

Reply
  about 7 years ago

Information overload? Tell me about it! I'm up tp here with it at present. Thanks for that, Kevin - I'll try to follow your advice.

Reply
  about 7 years ago

I do find myself doing the same at times...Thanks for visiting Kim..

Reply
  about 7 years ago
Golfspice  

Good advice and I look forward to your article about writing for web formats.

Reply
  about 7 years ago

Should have web formats out by Tuesday...

Reply
  about 7 years ago
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