This Article is About
business online
elevator pitch
qr code
search engine marketing
email campaign
pay per click marketing
article marketing
word of mouth marketing
local marketing
Do You Want To Do Business Online Using Internet Marketing?
Join 1000's of Authors at StreetArticles Today!

Do You Want To Do Business Online Using Internet Marketing?

So you want to do business online using Internet marketing. That may be a good choice for you - if you're willing to invest your time, talent and treasure.

Ahhh... I'm building a new email campaign that gives away full blown training. Got windy in my opening paragraph.

But you know what? Instead of cutting onto the editing room floor, I'm sharing. Because you can benefit from an important idea about business.

What is business? Good question!

Business is... Relationships and an exchange of value!

But? People's questions don't usually get there. Let alone start there!

Instead? Questions usually are about tactics. Acting as if one kind of marketing is business!

What do I get asked about?

(1) Article marketing

(2) Blog marketing

(3) Content marketing

(4) Delivering coaching

(5) eBook marketing

(6) Facebook marketing

(7) Google+ marketing

(8) Home party marketing

(9) Internet marketing...

(10) Joint Venture marketing

(11) Kid focused marketing

(12) Local marketing

(13) Mobile marketing

(14) Network marketing

(15) On the road marketing

(16) Pay per click marketing

(17) QR code marketing

(18) ROI or ROMI (return on investment or return on marketing investment)

(19) Search engine marketing (being in front of folks willing to pay for what you offer)

(20) Trap and rap marketing (thirty second elevator pitch)

(21) Unique unusual marketing

(22) Viral marketing

(23) Word of mouth marketing

(24) X-Ray app marketing (yep, catalogs with see-thru clothing!)

(25) Y generation marketing (getting attention by establishing a connection; being real as in authentic or transparent. Asking, "What do you want?" Listening! Video -aka YouTube- texting, IM'ing - community, word of mouth, cheap cost, good quality, fast service worth remembering and talking about. Also known as, give me an experience!)

(26) Z generation marketing (ooh approximately teenagers today; digital natives who optin to get information by texting, mobile video, sharing)

...A to Z... Uselessly! Because these are all simply distractions!

Distractions? Yes.

Marketing? Okay, creating an environment where people seek you out is indeed marketing. But focusing on "your" one kind of marketing is a distraction.

Why? Because marketing isn't a business model!

So what? If your business isn't making money, then fixing one thing? Geepers, this isn't going to feel good to you right now but - well, that way you're simply not likely to solve your problem.

Why? Marketing is one thing. Business is more than one thing, right?

If your business model has flaws or just simply isn't working for you, guess what? Getting more traffic simply won't fix your business model.

Getting another product isn't going to give you the results you need to fix "making money" either. If you don't have a good business model getting more stuff to sell, whether it's affiliate stuff or your own products or services you create? That's not going to solve the problem.

In a nutshell? That's not what business is. It's just part of it.

So do you want to do business online using Internet marketing? Your attitude of being willing to invest your time, talent and treasure is exactly where to start. You can even bootstrap from broke or broken and build a real business.

Street Talk

Good info here Cynthia. I made a major mistake on my newsletter mailing list, yes I started one, but all the people signing up went to my spam folder, just found them.... :) Oops

  about 1 decade ago

Thanks Shawn. Oops - but! - you surely got good timing, Shawn. It's summer time during peak vacation season. So probably most people are quite okay with your delay.

  about 1 decade ago

Thank you for this Cynthia!

  about 1 decade ago

Thanks Maria!

  about 1 decade ago

Very nice article! I'm still trying to grasp a lot of concepts of internet marketing and been focused a lot on writing lately. It can be tough to keep going if you aren't used to it and I've been struggling to keep up in my 2nd and 3rd weeks. I have definitely learned that having a solid plan from the get go is important and that if you really don't give out quality information, you won't go anywhere!

  about 1 decade ago

Thank you! Writing is a great place to focus. You're right, it can be tough getting going.

  about 1 decade ago

Wonderful article Cynthia! Focus on quality and branding. Develop credibility create true worth for people, and do it from the foundational point in your business. A sound plan from the beginning is the way to go .. Bravo!

  about 1 decade ago

Thanks Wayne!

  about 1 decade ago

There are so many ways to make money online. Based on your list posted above it might be a bit tough for a newbie to pick a path. What would you suggest?

  about 1 decade ago

Thanks David, that's a great question! When you want to make money online I suggest that you do so by stepping back to make a plan. Many people go jumping into tactics and believing that's all you need. But that's just a recipe for chasing frustration. For example, when I earned my own first million in Software Enterprise, I did it by creating and executing a plan I created to give away my services. Giving attracts people. So I got to choose a number of business partners from amongst many who were interested. I was getting into something new to me that used all my skills to that point, so I went rather deeply into the analytical side of things in making my choices. In getting projects that generated revenue for these business partners, I discovered that some of these organizations were definitely not a fit for me. In fact, one even sued me when they did something wrong! (A story for an article here, right? They sued me 3 times because their attorneys kept quitting. Talk about stress...). Anyway, the Internet makes it far easier to "give yourself away" so to speak. And that speeds up the business cycle. That speed deceives people into believing that all that you need for long term success are tactics. So my advice for a newbie is to step back and make a solid plan. As you begin to execute that plan, test and measure. For example, in restarting my life after disasters that put my business aside for (far too!) long, I created a plan. Earlier this year I tested and measured because I released some tiny products through PaySpree. Several that I created myself made no sales (literally, a great big Zero!), two that I created with a friend sold a few, and one I created myself sold -- and a bit of a 'hit' by making many, many more sales than I'd thought possible. So I learned what path to follow by listening to the market. I deleted all the products. Now I am preparing to launch. Once again, by giving myself away. So for a newbie, I suggest that you make a real plan so you can build a real business. While you do so, build the skills you will need. One of those is definitely writing and interacting -- such as right here at Street Articles!

  about 1 decade ago
You May Also Like
Marketing Your Local Business Online
In today’s technology driven world it has become more important to start marketing your local business online. Nowadays people use the internet to search for local services and products, having your business show up on local searches will increase your customer base and your bottom line. There are several different…
By: Susan Brodnax in  Business  >  Small Business   Oct 14, 2011  
  Likes: 3

6 Proven Steps to Succeed In Any Business: Online
There is no business existing in this globe that can climb the ladder of success without the application of the principles and strategies of multiplication. Every successful business can only survive when different dynamic management principles and theories are experimented and implemented. Business success is never carved in granite, but…
  Likes: 2

Start Small Business Online
An online home business can be one of the most cost effective ways of starting a small business. So what do I need to start small business online. Product are not a problem with all the affiliate marketing programs on the market. No inventory, small start up costs, and you…
  Likes: 0

Top Reasons to Start Your Own Business Online
Many people decide they want to be an entrepreneur, but give up when faced with the reality of what it takes to start a traditional business. High start-up costs, securing the right location and time requirements are among the top factors that discourage new business owners. Starting an internet business…
By: Tricia in  Internet and Businesses Online  >  Ecommerce   Aug 24, 2012  
  Likes: 2

How to Start Home Based Business - Online
With the New Year right around the corner, there is no better time to start thinking about how to start a home based business online. If you are like most people you have noticed that the job market is not too encouraging and job security is becoming obsolete. Unfortunately jobs…
By: Mary Cascio in  Internet and Businesses Online  >  Internet Marketing   Dec 25, 2012  
  Likes: 6

How To Market Your Scottsdale Business Online
If you're small to mid-size business in Scottsdale Arizona you are struggling against a lot of local competition. There are hundreds, if not thousands of businesses in the Scottsdale area, so you need to get the competitive advantage. That advantage is online marketing. If people are getting locally, searching for…
  Likes: 0

Doing Business Online 1 to 10
Here’s how to do business online 1 to 10! (1) Imagine how it would feel to have your own personal vending machine on the Internet. A miniature shop that's automated. Sitting "out there" 24x7 able to make sales, deliver the goods, and handle customer service. Well, technology’s gotten so amazing…
By:  in  Home Based Business   Jul 01, 2012  
  Likes: 7

Using Free Wordpress Site Hosting to Start A Business Online
It is a lot cheaper to start an internet business with free WordPress site hosting of your own domain rather than try to stumble along with one of the many (bad-reputation) free blogging platforms. You see, the problem with so many of these so-called "free blogs" is that while it…
By: Barry Livingstone in  Internet and Businesses Online  >  Web Hosting   Aug 23, 2013  
  Likes: 1

Getting Business Online - The Internet Never Sleeps
The beauty of the internet is that it is there 24/7 whether you are or not. If you have a shop in the High Street it is only open when you or a paid member of staff is there to serve your customers and opening longer hours won't guarantee that…
By: Sue Mathieson in  Internet and Businesses Online   Mar 05, 2012  
  Likes: 2

Using Internet Marketing to Build And Promote Your Business Online
Whatever business you are in, you can use the internet to help you build your business and to generate extra income. The statistics show that there are now one billion people online, which gives an incredible opportunity for growth even to the extent of going global. If you intend to…
By: David Jones in  Internet and Businesses Online   Sep 14, 2012  
  Likes: 0

You Can Only Stand to Gain By Marketing Your Business Online
If you run a business but you haven’t been doing any marketing online, then did you know that you might be leaving a great deal of money on the table that you could otherwise have been earning? Yes, indeed, even if you are running an offline business, you can only…
By: Dan McDaniel in  Internet and Businesses Online  >  Internet Marketing   Jun 01, 2011  
  Likes: 0

Selling A Small Business Online
There are a number of key factors to look out for when looking to sell a business online. When recently looking to sell a small business of my own i figured the best place to start was online. Being somewhat involved in the business for sale field already i do…
By: Nicholas Lowther in  Business  >  Small Business   Dec 28, 2011  
  Likes: 1

Getting Your New Business Online
Getting your new business online is easy, if you know how to do it. It's also very inexpensive, again, if you know how to do it. So, don't let others scare you into believing that a large part of your business expense is in the cost of hosting. I'm not…
By: Tom Marchido in  Internet and Businesses Online  >  Internet Marketing   May 10, 2011  
  Likes: 2

Marketing Your Small Business Online
Are you one of those Small Business Owners that think Online Marketing is strictly for Big Businesses? Or do you believe that your business is not the right kind of business for online marketing? If you answered yes to either question, pay close attention here...Online for EVERY business! Literally…
By: Michael Brown in  Business  >  Small Business   Dec 14, 2011  
  Likes: 0

Effective Resources for Marketing Your Small Business Online
Have you ever wanted your small business to reach a larger market? Of course you have, and selling your products online is one of the easiest ways to do that. Whether your small business is in the start-up phase or has been flourishing for years, using online shopping sites like…
By: findul in  Business  >  Marketing   Jul 13, 2012  
  Likes: 0

Article Views: 1946    Report this Article