Before we go into the email marketing proper, let us take a look at what are the benefits of email-marketing.

The benefits are as follows:

• It is a very cost effective way of delivering your marketing messages
• You can reach thousands of subscribers quickly
• Call for immediate action can be asked by way of clicking a link, clicking a reply button, etc.
• Feedback can also be gathered through online surveys or forms
• Can be easily forwarded to friends, relatives or anybody
• If you provide unique and valuable email content, you will stay on your subscribers' top-of-mind

With these benefits and a reliable autoresponder, what is left to be done is creating the high quality content to build trust and label you as an expert in that niche.

The first thing to remember about email marketing is never to spam anyone. That is the reason why there is a need to confirm your subscription when one signs up in the squeeze page. This also ensures that you get targeted traffic. There is also provision to unsubscribe as and when the subscriber desires. balancing the frequency of your emails will also reduce the number who unsubscribe.

The design of your email plays an extremely important part to make email marketing successful.

By design, I mean the following:

• Type of email
• Layout of email
• Branding
• Email Header & Content

The common type of emails sent to subscribers are newsletters. Newsletters provide relevant information that is of interest to your subscribers group. Do not write the whole newsletter in the email. Instead, provide only a summary of the information and add a link to Read More at your website. Write your summary well in order to entice your subscriber to your website.

For layout, you can find lots of free templates as well as high quality paid ones from the Internet. When selecting a newsletter template, choose one that allows you to:

- create multiple messages and headlines

- sufficient space to provide informative content

- easy to organize into columns

Branding is the unique identity of your business. Graphic design elements such as company logos, colors and even text (types of font) all contribute to the unique identity of your business. With good branding, you will gain immediate recognition and hence differentiation. So, keep it consistent.

In addition to your identity or brand, another important part of the Email Header that will determine whether the subscriber opens the email or not is the Subject Line. Well, we can learn a lot from newspaper headlines, article titles in magazines as well as Google Adwords results.

Last but not least, Content is King. Always, always provide quality content. Do not duplicate content from other sources and paste it into your email newsletters. Do add additional value by providing your professional views and experiences about the subject matter.