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In this day and age their are a lot of companies that are showing bad ethics and deceptive advertising. In this article we are going to take a look at some of the ways companies and individuals deceive and use unethical practices to get people to buy their product or idea.
The definition of ethics is a branch of philosophy dealing with valves relating to human conduct, with respect to the rightness or wrongness of certain actions and to the goodness and badness of the motives and ends of such actions.
Individuals working for businesses are under tremendous pressure to meet dead lines and goals that has been set for their campaigns, that they resort to using deceptive marketing to get costumers to buy their product or idea. They will do everything from targeting the elderly and try to take advantage of them with false information about the product they are selling.
Companies will also use humor to deceive costumers. They figure if they can get you to laugh then you are more likely to buying from them. Back in the day tobacco companies used to promote health when they were advertising there cigarette products. Companies also will promote campaigns that will offend one group of costumers and appeal to another group of costumers such as alcohol commercials.
These type of commercials will dramatize all the good things that are going to happen when you drink there product and never show all the bad things that happen like going to jail for drinking and driving or all the homes being torn apart by alcohol. After all that would mean less sales.
Some companies will even target kids for selling there product. This is the lowest type of campaign if it is targeting something bad for them like unhealthy food or candy. There is no end to what companies will do to promote their products. You just have to be aware of some of these marketing techniques.
When I first decided that I wanted to be in the marketing business I told myself that I would never try to sell or market a product that I would not buy or use myself. I believe that good ethics are vital in no matter what you are doing. My father always said on the golf course if you lie about your score you are just lying to yourself and would not get any better.
I am a firm believer in karma. What comes around goes around. I truly believe in everything that I promote and I believe in the company that I promote it for. When I first started I did not no anything about marketing much less internet marketing, the company I joined taught me everything I know to this point.
Know matter what you do in life do it with good ethics. People in the world today have enough problems without having to worry about getting ripped off. Thanks for your time and have a wonderful day
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