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Examples Of Marketing Strategies Using Article Marketing
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There are many examples of marketing strategies for your online business, but one of the best is article marketing. Most internet marketers start out on the road to online success using article marketing as their primary marketing strategy.

Article Marketing Strategies

Let's look at some of the most common examples of marketing strategies using article marketing:

1. Article Directories

Article directories are the most popular marketing tool for businesses using article marketing as part of their marketing strategy. But, why are they so popular? There are two primary reasons - mainly because they have such a huge audience, meaning your article has the possibility of reaching literally millions of readers worldwide, but also because they're free for the most part, meaning all you've got to do is supply the sweat equity to produce articles.

But, there are even greater benefits if you're promoting a web site for the purpose of marketing products or services. In return for providing quality content to their community, article directories such as EzineArticles or ArticlesBase allow you, the author, to provide two links (sometimes more depending on the directory) back to your web site so that, if your article has stimulated enough interest in the reader, they'll be able to click through to your web site where they may end up taking the action you're looking for, be that buying a product or service, signing up for your newsletter, etc.

The links you're allowed to include in your articles are looked on very favorably by the search engines, which consider those a vote for your site from a site of authority, resulting in improved search engine rankings for the site to which your links are pointing. This is why article marketing is regarded as such an integral part of search engine optimization, or SEO.

An additional benefit is that many writers and publishers and companies look for source material in the article directories, which they then publish in their entirety (including links), providing additional exposure for you and your web site and more "link juice" for your site with the search engines, further improving your site's standing.

2. Blogging

Blogs are very popular not only with people but with the search engines also, so having your own blog on which you post articles is another excellent marketing strategy using article marketing. As with writing articles for directories, you should include links back to your main web site, further improving your web site's standing with the search engines.

Having a blog is also a great way to develop a sense of community around your main web site thanks to the ability of site visitors to comment on your posts, leading to a feeling of loyalty to your brand.

You may also consider submitting articles to other people's blogs. You'll first have to get their approval to post articles and include links to your site, but the benefits to your marketing efforts could well outweigh the effort required to accomplish this.

3. Publish On Industry-Related Web Sites

Whatever industry you're involved in, the chances are there will be web sites that allow others to publish relevant articles on their sites and/or in their newsletters. Search out such sites and check their submission guidelines, and, as long as they allow links back to your own site, publishing your articles on such sites will add to your standing as an expert in your field and give further exposure to your site.

These are three of the top examples of marketing strategies using article marketing that should be employed by anybody with any serious interest in marketing goods or services online. Hopefully this has given you a good idea of the potential available for you and your business through the use of article marketing.

I can provide you with more information on article marketing, and more examples of marketing strategies using article marketing. For information on article marketing and getting started with making money online, visit my site, where I provide all the details you need to be successful online.

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