In this article I will be covering a couple of Facebook options in internet marketing and how they can benefit your website or online product/service. I should start by pointing out how important Facebook can be in gaining online recognition. It is by far one of the most effective social media platforms for online businesses to take advantage of.

There are many different Facebook options in internet marketing but I am just going to cover the few that I have seen relative success with. First of all small business owners ( or those just starting out in internet marketing ) can completely overlook Facebook - I know as I have been there. What with getting a website set up and then constructing content upon content social media becomes one of the last things you are concerned with.

This should not be the case though. Facebook should really be put to work as a type of forum for your marketing campaign or your business. Just by asking questions you are leaving your mark on people's timelines and gaining brilliant advice and feedback. OK, I know the links you leave will be NoFollow links but backlinks are not the most important factor in internet success. Getting answers to your questions is priceless in any business and Facebook is excellent for this.

Another of the more effective Facebook options in internet marketing is the ability to showcase your images. I don't know about you but I always spend a lot of time choosing images for my blog posts these days. In the beginning I was publishing the first image I relevant to my blog post I could find - I was desperate to publish and get onto the next post.

This was a mistake! If you have spent any sort of time on Facebook you would have seen how the posts work. Whenever you quickly scan down your news-feed or timeline your eyes always stop at the interesting images. Having a great image on your website will attract more people - period! Using this same image on Facebook will also work in the same way - it will get people's attention and drive traffic.

The most overlooked of the Facebook options in internet marketing is the simplest and the cheapest technique - a Facebook page. I know this can take a little time but when you compare it with create a blog and website it is no time at all. By owning a Facebook page you are opening up another of the Facebook options in internet marketing - Facebook ads. Now, these ads will require an outlay but if they are set up correctly they will work wonders. CPC ( cost per click ) advertising is a whole different ball game and subject but it is worth looking into if you are serious about Facebook success.

Facebook options in internet marketing should be on the top of your 'to do' list when it comes to a successful online business. It does not matter what that business is - online marketing, services or products - Facebook works. By simply keeping people updated about changes to your business or of special offers you are increasing your chances of success tenfold. Good luck!