Is it just me, or is it hard to find a clear and proper definition of niche marketing out there in the internet jungle? If you're scratching your head wondering what the fuss is all about, then you've come to the right place. There's a very good reason why many people are really excited about the idea of niche marketing, because it has the potential of radically changing the way we approach internet marketing in a good way. If you don't already know the definition of niche marketing and what it means to you as an online entrepreneur, then here is exactly what you need to know.

A Clear Definition Of Niche Marketing

The definition of niche marketing is finding "a special need or demand for a product or service" to market to. it often means that there is an unmet or untapped need that is yet to be filled properly. The definition of niche marketing implies that you define a particular focus on the need or the audience, and then target that group with products or services that are highly relevant. Marketing and promotions are proven to be the most effective when you have a narrow focus and a very good match of market and product/service, which is exactly what niche marketing aims to do.

You can be forgiven for thinking that niche marketing is a new phenomenon, but it's actually been around for a long time in the "offline" world. That's because it allows businesses with a limited budget to compete with "big businesses" because they advertise only to a narrow market that's relevant to their needs, instead of broad based "blanket" advertising that's expensive and has little return on investment. Essentially, you tailor your message to meet the specific needs of your target audience, and match up a highly relevant product with that specific need.

What This Definition Of Niche Marketing Means To You

If you're only just starting out in online marketing, or if you have been around a while but are operating on extremely limited resources, then by definition of niche marketing that's the only way that you're going to be able to compete with the "big boys". There are new niches being born every single day, so there's every opportunity for you to capitalize on these untapped needs even if you're totally new to the online marketing game. Your role will be as a trusted adviser who selects a niche market based on your own experience and expertise, and then finds the best products and services to meet those unmet needs to match up with your audience.

By becoming an affiliate for these products and services, you stand to make a very lucrative income by establishing yourself as the "go to" person for your niche, especially if you're the one discovering it! And even if it's a niche that does have some competition, it's not too difficult to do things better and smarter than your direct competition with the right tools and resources.