This Article is About
target audience
offline world
return on investment
good reason
long time
Finally! A Clear Definition Of Niche Marketing
Join 1000's of Authors at StreetArticles Today!

Is it just me, or is it hard to find a clear and proper definition of niche marketing out there in the internet jungle? If you're scratching your head wondering what the fuss is all about, then you've come to the right place. There's a very good reason why many people are really excited about the idea of niche marketing, because it has the potential of radically changing the way we approach internet marketing in a good way. If you don't already know the definition of niche marketing and what it means to you as an online entrepreneur, then here is exactly what you need to know.

A Clear Definition Of Niche Marketing

The definition of niche marketing is finding "a special need or demand for a product or service" to market to. it often means that there is an unmet or untapped need that is yet to be filled properly. The definition of niche marketing implies that you define a particular focus on the need or the audience, and then target that group with products or services that are highly relevant. Marketing and promotions are proven to be the most effective when you have a narrow focus and a very good match of market and product/service, which is exactly what niche marketing aims to do.

You can be forgiven for thinking that niche marketing is a new phenomenon, but it's actually been around for a long time in the "offline" world. That's because it allows businesses with a limited budget to compete with "big businesses" because they advertise only to a narrow market that's relevant to their needs, instead of broad based "blanket" advertising that's expensive and has little return on investment. Essentially, you tailor your message to meet the specific needs of your target audience, and match up a highly relevant product with that specific need.

What This Definition Of Niche Marketing Means To You

If you're only just starting out in online marketing, or if you have been around a while but are operating on extremely limited resources, then by definition of niche marketing that's the only way that you're going to be able to compete with the "big boys". There are new niches being born every single day, so there's every opportunity for you to capitalize on these untapped needs even if you're totally new to the online marketing game. Your role will be as a trusted adviser who selects a niche market based on your own experience and expertise, and then finds the best products and services to meet those unmet needs to match up with your audience.

By becoming an affiliate for these products and services, you stand to make a very lucrative income by establishing yourself as the "go to" person for your niche, especially if you're the one discovering it! And even if it's a niche that does have some competition, it's not too difficult to do things better and smarter than your direct competition with the right tools and resources.

Street Talk

No comments present
You May Also Like
Types And Stages Of Website Development
Website development is an investment into the company’s image as well as a powerful tool to increase the amount of sales through the web. Thousands of companies all over the world offer website development services, but you should determine your goals and needs before you do it. Possible goals of…
By: Intelex in  Internet and Businesses Online  >  Web Development   Feb 08, 2012  
  Likes: 1

Businesses Do Need Facebook
Where to find new clients? You are not the only one curious about this. Think again if you’ve never considered Facebook seriously. But first read the article. Having a fan page on Facebook is what your business needs. There are a couple of significant reasons why your business needs Facebook:…
By: Intelex in  Internet and Businesses Online  >  Internet Marketing   Jun 08, 2012  
  Likes: 5

How to Turn Your Hobby Into A Business
Many people are looking for an opportunity to convert their hobby into a business. When a business is developed on the basis of something that they enjoy doing, there are more chances that they will be successful in the long run. Although it seems like an attractive option but before…
By: Pammy Ewell in  Internet and Businesses Online  >  Internet Marketing   Oct 17, 2012  
  Likes: 1

Picking Products to Promote As A Tangible Affiliate
For a beginning affiliate marketer, one of the first struggles you might encounter is not knowing which products to promote. If you plan to promote products through Amazon, the first step you want to take is to make sure that the product isn't on the “excluded products” list. This is…
By: Tony B in  Internet and Businesses Online  >  Internet Marketing   Mar 22, 2013  
  Likes: 1

How To Brand Or Market Yourself Using Facebook
It is not a secret that Facebook is now the largest Social Media Network in the World and not only that but it just continues to grow. So it would just make sense to take advantage of this platform to get more exposure to your Business. Whether you’re trying to…
By: Natalie5 in  Internet and Businesses Online  >  Social Networking   Aug 05, 2013  
  Likes: 1

Are You On Craigs List?
We have all heard about craigs list now haven’t we. Are you using their free site to promote your business? I’ve heard others say that this just doesn’t work anymore. I believe craigs list could very well be a goldmine if you know how to use it. Of course there…
By: Chery Schmidt in  Internet and Businesses Online  >  Traffic Building   Jul 07, 2011  
  Likes: 2

How to Increase Passive Sales?
The world is changing within every minute. All successful corporations enhance their business with the help of internet technologies. If you want to join them, you have to learn more about Internet specifications as well as peculiarities of the brand in order to avoid mistakes. Armoury of marketing tools is…
By: Intelex in  Internet and Businesses Online  >  Web Development   Mar 15, 2012  
  Likes: 1

5 Reasons To Outsource Blog Content Writing
Operating a business requires lots of time and effort as there many aspects to running a successful business. Marketing is one of the main aspects of any business be it online or offline. For online marketing, article marketing is vital. And for article marketing, it is advisable that you understand…
  Likes: 0

Cash From Home
There are many ways to earn an income from home with some hard work and the right program it is possible to earn a good income from setting up a home business. But it will take work and some time it is not hard if you put effort into it.…
By: Cassie 1 in  Internet and Businesses Online   Aug 16, 2013  
  Likes: 1

Website Promotion Through Article Writing
Getting Your Website NoticedMost online businessess fail because they are either not getting enough traffic or not getting the right type of traffic to they're website. Website promotion through article writing if done properly can greatly increase the amount of traffic that your website receives. Keyword and Keyword placement is…
  Likes: 0

The Secret Language Of Prospects - Part 1 Of 5
What if you knew the "Secret Language of Prospects"? What if you could read their mind? What if you could unscrew the top of their head, reach into their mind and remove their sales filter? Then plant your product or service in its place. Would that help your business grow…
By: Frank Andres in  Home Based Business  >  Network Marketing   Aug 18, 2012  
  Likes: 5

Tips for Successful Linkbait And Viral Marketing
Linkbait and viral marketing are currently the most popular Internet terms leading to your business promotion. They’re the most popular and amazingly effective methods of brand promotion being perfect solution for budget companies. But results may depend on competence in the specification of these methods, and that’s what we’re going…
By: Intelex in  Internet and Businesses Online  >  Internet Marketing   Jun 22, 2012  
  Likes: 4

Web Design Humor
Humor is what makes things funny. It causes laughter and amusement. For this reason humor is one of the most effective tools of communication with customers. Very often when you see something hilarious or “LOL-worthy” you just can't walk past it. Such things are most likely to attract customers' attention.…
By: Intelex in  Internet and Businesses Online  >  Web Design   Jun 15, 2012  
  Likes: 4

Make Easy Money Online
Four steps to make easy money online with article marketing. With online article marketing their are secrets to being successful. First off the greatest thing about article marketing is anyone can do it and do it for free. It does not have to cost you anything to get started and…
By: Jeremy in  Business   Dec 16, 2011  
  Likes: 0

Don't Go Broke Making A Living
Can you really make money online for free? Well, if you listen to the "make money online gurus" the answer is no. They will say that you have to buy this and you have to buy that. If you don't, they say that you won't be able to compete. You…
By: April Wier in  Business  >  Solo Professionals   Mar 28, 2013  
  Likes: 1

Article Views: 2503    Report this Article