To find a niche market we need to think about the characteristics of people who we're addressing. We know their tastes, their style, and their way of living, thinking, the way of relating to others. We identify their family, social, work environments and think about their expectations of life, their future plans, organization of their finances, their holidays, travels, etc. We should make a detailed investigation of all aspects that can influence a person decides to buy our products or services or not. But something as important or more than this is to be fully aware, for what reason these people is convinced that what we offer suits them and how we can do to convince them.

That is, we can precisely know the niche market we serve. Many large companies dedicate entire departments to it, spent a lot of money and hours to generate elaborate reports of a particular niche market, but then many of the campaigns that are generated to try to convince that niche market of why they need the product or service we provide fail outright Why does this happen?

Basically when you know very well to a niche market, campaigns to sell products or services to this niche fail for any of the following reasons:

1. Lack of Empathy: We've all experienced a time when a doctor examines us into a cold and disinterested way. No doubt that is a professional who knows the workings of every organ in our body, but does not care and treatment although correct, is often not effective because it did not empathize with us. The same is true in a promotional campaign to a niche market we know well but who do not do empathy.
2. Arrogance: This happens when you almost fall over to the prospective client with great fanfare announcing that we are the best and only option! Usually what happens is that if you have not built a trusting relationship with him, end up going with someone with whom they feel less "pressured by his greatness."
3. Power of decide: It is important that even if we do everything in our power to influence the decision to a potential customer, in the end we make feel that who takes the final decision to purchase is him/her. We should make feel that is him/her who has the power and leave no doubt that has not been prompted by pressure to make a decision or commitment.
4. Lack of Warranty: The potential buyer of our products or services must be assured that we will accompany him/her for a while. He/she should feel that you are a friend who provides a service and you will continue to offer up a moment where they feel completely satisfied with their purchase. If the buyer suspects that we are a wolf licking his fangs behind a tree, and only want their money regardless of the quality of the product we offer. He/she would not hesitate to close the page and go with a better bidder.

After all, a commercial internet connection is very similar to offline. It is not just about to know the client but the client knowing you as well, that your niche market think you are trustworthy and worth doing business with you.