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Finding A Niche Market - 7 Tips To Define Your Niche
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In Internet marketing we must always bear in mind something: that some people may really be interested in what we offer and there are people who are not interested in it as much as we strive to sell them something. We are interested obviously on the former, but even within this group will be people who even have no idea that our product or service may be of interest, and there will be others who actually are already looking with great interest and sometimes with despair. This last group of people is really the niche market that we want to lead but sometimes it is not so easy to identify how do we do?

Here are some tips for you to identify your niche market, that group of people whom you can sell a product or service almost automatically:

  1. Think about their age. - Your offer is applicable to all age groups or is focused on a particular generation? Think for example that there are objects that are fashionable and of more interest to a younger segment of the population, while some types of collectibles, books, diet programs or anti-aging issues, etc. could be of interest of aged people.
  2. Think about their gender. - The type of goods or services for male or female can be radically different. A man may be very interested in tires or sports equipment, while a woman is more interested in shoes and perfumes. The language you use in your campaign will therefore be completely different for either gender.
  3. Think about their family status. - Even within the same age group and gender, a dad or a mom would be interested in different things than people who have no children. A man of 40 years for example may opt for a trip to Disney against a cruise, so your travel offer can not be thought only the group of "men of 40 years perhaps could also be some difference if the man has only girls or only boys, think about those little differences!
  4. Think about their job. - you thought about a campaign for women 30 to 40 years olds who have children, but does it matter that some are lawyers, or other doctors or secretaries or belong to the military? Maybe yes.
  5. Think about their social group. - The social group determines many things, influence the taste for certain colors, smells, sizes, shapes, but also about the real capacity to spend or behaviors that are adopted to do so.
  6. Explore trends.- The same group where similar characteristics are grouped together as age, gender, family status, work will also tend to choose different things depending on other factors such as weather, the dominant ideology, economic crises, etc. Stay tuned for these changes.
  7. Find keywords based on general concepts. - At the time of the search for your keywords try first to examine the general ideas. It is easier to reduce a large group that doing the opposite, because maybe you can leave out important segments of your selection.

When you are clear about all the above points, you have defined your niche market and it will be very easy to sit down and design a campaign to promote your product or service because you can imagine exactly the type of person who you are addressing and speak to him/her in a very natural way almost as if you had him/her sitting in front of you.


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