In an attempt to keep an eye on the competition out there, have you ever browsed around, checking and re-checking on your competitors' sites only to find that their list of services and offerings just keeps growing and growing? Not only are you probably amazed at the rate at which they are adding services, but also at how professional and specialized those services are, requiring expensive payroll structures and trade environment compliance.

How do they do it though and how can you be in on the action, keep up and even surpass the competition? The answer lies in outsourcing, which is a practice many believe is creating somewhat of a bubble, but one bubble which is going to take a very long time to burst, if ever.

Outsourcing

Outsourcing is the simple act of delegating projects to remotely located contractors, like passing work on to a web design freelancer, and the beauty of the internet is such that one can outsource work to some high quality, professional website builders, creating the impression of a very large, complex company or business which employs a multitude of qualified professionals.

How Does Outsourcing Work?

In its most basic and effective form, the outsourcing structure requires a website, at the very least and in fact that is all you really need to make it work. If you already have a website and already offer some services, that is some web presence you can leverage on, with any additional services to be added a great way to announce your steady growth.

If you don't already have a website, taking the outsourcing model for a spin makes for a great way to gain some practical knowledge as to the inner-workings of the system. You can start off by sourcing a freelance website developer to get your site up and running.

Where to Source Professional Website Builders

Sourcing a web design freelancer can appear to be somewhat of a daunting task, with options like simply listing for one on an online classifieds site sure to attract some attention. What you really want to do however, if you aim to seek out professional website builders, is strike at the very heart of this industry. You want to fish in a pond brimming with freelancers who are just itching for their next job.

There is a plethora of choices available, with some of the best known freelancing sites including the likes of:

Project 4 Hire, Freelance Switch, 99 Designs, Freelancers and oDesk.

oDesk is a particularly attractive option, simply because of the same attractiveness resonating with the freelancers themselves, so you are likely to find some good professional website builders on this platform.

Once signed up as a client, to a site like oDesk, you can fund your account and post jobs through which you will select the best candidate to complete your particular job. You can also conduct a search and browse freelancers' profiles, if you know exactly what you are looking for in a designer and want to take the initiative of head-hunting them.

Some of the bigger sites like oDesk have different methods of contract procurement, with fixed contracts a great option, where a fixed price is offered for the completion of a particular job, while there is also the option of per-hour billing, where the contractor's work progress is monitored and they can log hours to be billed to you for their work progress.

Expanding the Services List

Once your services site has been developed and published, you will be familiar with how the entire process of outsourcing works, which is where you can now start putting together your whole team of freelancers. Sites like oDesk cover a very wide spectrum of skills categories, with a very wide variety of contractors available in each and every last one of those categories, so the challenge now shifts towards narrowing things down and selecting the cream of the crop to make up your own team of professional website builders, among other skills, so as to beef up your list of services offered to the end-users.

With the talent base housed in sites like oDesk, you can add just about every service to your offering related to the fields of website development, writing, graphics design, translation, data-capturing, sales, marketing SEO, App development, Legal services, Call centers, Multimedia development, drafters, Engineers, Scientist, Historians, Medical professionals and even someone to do your taxes plus a whole lot more.

You will undoubtedly already be familiar with the fact that services in the IT and design fields are very closely linked, with some of your clients inquiring about whether you offer certain services in addition to the ones you already offer. Through outsourcing you can now add as many services as there are on a site like oDesk, without having to spend money on an expensive expansion program that would otherwise involve the training of staff and purchasing of additional work equipment.