This Article is About
anchor text
search quality
link popularity
google
backlinks
search engines
large numbers
algorithm
panda
seo
Google Penguin Update
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Google Penguin Update

Animal House or Pet Cemetery

Well...maybe a little of both but a little over a week ago around April 24th Google came out with their newest algorithm for ranking sites in their search engines. This one they call the Google Penguin Update. Their Panda algorithm was named after the engineer that developed it, Navneet Panda, but Penguin....guess maybe they were trying to just be a little cute.

Many site owners aren't laughing so much now as their sites have suffered in the rankings due to the Google Penguin update and are loosing thousands in revenue. Those hardest hit lost their ranking due using the paid blog networks like BuildMyRank and AuthorityLinkNetwork. There are others similar and many have closed their doors.

Other sites have lost their ranking due to over-optimizing their websites. The Google penguin update tanked those sites using too many keywords on their pages and large numbers of anchor text links within their pages also.

The Google penguin and panda algorithms are also looking very close at sites that are under one year old. If that site has hundreds of backlinks and less than a year old, then the site could be penalized for link spamming. Basically your link popularity should increase gradually over time.

A few other things the Google penguin updates are targeting are duplicate content, link cloaking, and redirects, and any linking schemes designed to game the search engines.

What's the point on all these algorithm updates and changes? Here is a word from the Google Webmaster blog from the head of Google's Search Quality group, Matt Cutts.

"Basically the changes will negatively affect ranking that violate Google's guidelines for quality and content. Advice for site owners is to provide high quality information with the reader in mind and engage in white hat SEO and not other webspam tactics merely to game the search engines."

If you have been building your business using basic white hat methods then you have nothing to worry about, but there are a few thing you can do to recover and help increase your page rank the Google Penguin updates seem to favor.

1. Get Friendly. Google Penguin updates seem to be putting more emphasis on social networks. Put and use the Google+, Twitter, Facebook, and others social network buttons on your pages. Don't forget Pinterest. They are #3 behind Facebook and Twitter.

2. Vary anchor texts. Don't use the same words or phrase over and over when linking to your pages. Links should flow naturally within the context of the document.

3. Don't over optimize. No keyword stuffing. Check your pages for percentages of keywords used. 2-3% is about normal or about one keyword or phrase about every 100 words.

4. Inbound or external links. When creating content or otherwise posting links pointing to your pages, vary the pages they point to. Don't have all pointing to your home page but have some point to other pages within your site.

5. Internal links. Improve the links within your website. Make sure any keywords used in anchor text in the inner pages of your site are pointing to pages that are relevant to those keywords and naturally flow within the content of the document.

Don't try to short cut your business trying to get page rank. Google penguin updates expect to see link popularity increase over time, not overnight. Simple put, Google wants to view a site that represent a legitimate website marketing a product or service, and not one that appears to trying to game the system just to get more traffic to their pages.

The main purpose of Goggle and these Panda and Penguin updates are to insure the searcher is receiving the quality content they are looking for. Try to update your website frequently and with quality content. Search engines like quality sites with fresh, on target information so try to optimize your pages with that in mind.

There are many things you can do to help your rankings in the search engines. Best thing to do is think long term. You want to build a business to last and not have to worry about what Google or any of the other search engines are doing. Remember that Google is not the only game in town either. There are plenty of ways to generate traffic to your website without regard to Google. Creating quality content on your website and good affiliate marketing practices is what will make your business successful.


Street Talk

Norm Bell  

Thanks, thats good to know.

Reply
  about 5 years ago

Glad I didn't pay to get backlinks would have just bombed my site. Thanks Kevin, as usual good info!

Reply
  about 7 years ago

That's definitely hurting many folks now.....I do hear Google may be coming out with a tool to ignore some backlinks...have to wait and see if they actually do...Thanks for visiting Mark..

Reply
  about 7 years ago

Great advice Kevin. I am guilty of too many keywords, I am going to have to watch this. Thanks again!

Reply
  about 7 years ago

Yep...I've done some things that didn't work out too well myself...but fixing them now...Thanks for the visit Shawn

Reply
  about 7 years ago

Good article Kevin, Pandas Penguins whats next? Those that should, shall, and the others will fall by the wayside, am I right.

Reply
  about 7 years ago

Thanks Rob...the latest update they call Penguin has really set the net on fire...it will definitely benefit some but really not sure if it has really showing the best information when folks do a search...many are still scratching their heads when their site tanked and some garbage site go ranked....sticking to the basics is the only way to go now..

Reply
  about 7 years ago

I can never find what I'm looking for, seems I'm asking the wrong questions, or the penguin has gone on strike.

  
  about 7 years ago

I should be doing super. I don't know how to game the system and it sure is happening over time. Great article as always Kevin

Reply
  about 7 years ago

Thanks John...really appreciate the visit and comment

Reply
  about 7 years ago
Lemuel  

Thanks for the very useful tips Kevin. I'm learning new things every time I read your article.

Reply
  about 7 years ago

Not sure about being a specialist but am very interested in the subject...thanks for the visit and comment Lemuel

Reply
  about 7 years ago

I am brand-new to internet marketing and I want to be successful using ethical methods, not spam. Great info for us newbies, thanks Kevin!

Reply
  about 7 years ago

Thanks TheBaconeer...being new you may want to check out Wealthy Affiliate...free membership for 10 days...offers much training and advice for anyone in the affiliate marketing business....thanks for the visit and comments

Reply
  about 7 years ago

Already with WA, thanks! Their training tutorial is how I came across Street Articles. It's an awesome place to be. Although, I joined, then about a month later, just as I was getting comfortable with everything on the website, they changed everything around......so I'm getting used to it again.

  
  about 7 years ago

Having to do the same thing myself on getting use to the new WA...I'm really liking what I see though

Reply
  about 7 years ago

Good stuff Kevin. It really is hard to keep up when the web is always changing. What works today can't be guaranteed tomorrow.

Reply
  about 7 years ago

Thanks Shannon...Just keeping with the basics of building an online business should be the safest bet...thanks for the visit

Reply
  about 7 years ago

Good information! Its always hard when you're trying to trick the search engines instead of optimizing your site for the actual readers!

Reply
  about 7 years ago

Thanks Tonya...the old ways of promoting a website and going by the wayside now...build assets instead of deceptions

Reply
  about 7 years ago

Thanks for a positive article focusing on long term. That's what we all want - success that lasts. Good affiliate marketing practices with a bit of attention to optimize your pages is good advice.

Reply
  about 7 years ago

Thanks Cynthia...and thanks for visiting

Reply
  about 7 years ago
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