Where we place a keyword and how many times we use it in an article is one of the ways to Optimize your article for the search engines to be able to find it quickly. They have what is called search engine spiders that scan all articles at the search engines, such as google, yahoo etc. The keywords need to be placed where they will be found and recognized as keywords. This is important because this is the way the search engines know what we are looking for and the information found. Therefore the way your or my article or information found.

* Keywords? When we have a blog or website, there has to be keywords involved if we expect to be found and be able to present information to the WWW. This keyword will be in the article or content several times. If it was there only once, it would be like all the rest of the words. When the search engine spiders find the words several times it will determine that your page will be of use to people who are looking for that keyword.

* Keyword Density? When we speak of keyword density it simply means how many times this keyword is placed in the article or in your content. There are lots of different ways and reasons for the way the percentage is figured out. There are as many ways to figure it out as there are administrators with a blog and content in the form of articles.

If you have an article that has 500 words and you want to have a 5% keyword density them you will need to have the keyword in the article 25 times. There are lots of guides etc. telling this density is better than another one for one reason or another. It is probably really true that each of us as webmasters will have to figure out which density is best for our articles and other content.

* Over Optimization? Is there such a thing as over optimization? You have to know that there is such a thing, called keyword stuffing. The thing is that when you stick a keyword in an article too often, the search engine spiders will detect this and regard it as a trick to get your article high in the search engines. When this happens it will penalize both your site and the page for doing such thing. Some times this even effects the rank of your other pages.

All things considered it seems that keywords are very important. If it does or if It doesn't matter about density the one thing everyone seems to agree on is that you should always have more keywords at the beginning and at the end, like an hour glass effect. By being very alerted to where you put these keywords, it is more likely that your article and blog or site will come up in the search engines pretty quick.