How to earn money online requires us to understand how to use keywords in our campaign so that our webpages, articles and blogs are optimised properly for the search engines. It is just one of many moving parts in the Internet Marketing Engine.

The preceding step in the process would be researching so that we know which keywords to use and which ones are just too competitive and as with PPC Pay Per Click) just too expensive. Research and keywords are the building blocks of any campaign and having a thorough understanding of the impact they can have on your campaign will ultimately distinguish a great campaign from an average one.

How to earn money online starts with your understanding and proper use of keywords. Keywords are the words/phrases that you would like your article, blog or webpage to get ranked under in the search engines. Choosing the right keywords in a campaign can translate to getting lots of traffic provided that they are utilised properly which I will talk about later. I must also stress at this point that content and providing your web visitors a value laden experience in the rest of the words you use are just as important as the keywords.

There are many keyword tools available for sale and I have never had the need to pay for a keyword tool. Google provides us one for free and unless things change radically in the market I will see no reason to use anything else and I encourage you to do the same in the beginning, especially while learning how to earn money online. When using this tool remember that popular/high traffic keywords or phrases does not always equate to money. The tool will give us a general idea as to the popularity of the topic and the popularity of the phrases themselves.

This is vital information when setting up a campaign but it still does not tell us how to earn money online. Just because a keyword or phrase is getting high traffic does not necessary mean we can make money. There are single word keywords, there are phrases and there are long tailed keywords, knowing which ones convert is critical when learning how to earn money online. It is pointless deciding to use a keyword and not knowing if you can get into the top 10 listings in the search engines. So there is a balance between less competitive search terms and number of searches.

Once keywords are ascertained and traffic numbers sufficient, the next step would be optimising the article or blog or webpage properly with that particular keyword and phrase. There are specific techniques and strategies about keywords that must be understood and it is a vital that it is completely understood and mastered. How to earn money online is a journey and not a sprint, research, keywords, content, articles, blogs, back linking and the list goes on is all part of a huge learning curve. The beauty is that you absolutely can earn while you learn, provided you are smart in acquiring the teachers.

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