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worst fears
marketing techniques
drop of water
support structure
plumber
How To Explode Your Local Business
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If you have a local business or you know someone who does, then you know the number one question that faces local business owners is "How do I get more customers?"

Old school marketing techniques just aren't as effective as they used to be.

Whether it's phonebook ads, print media, or radio and television ads, the evidence shows that the costs have gone up over the years, while the results have tended to go down.

One of the main reasons is because more and more people are turning to the internet to get their information.

I'll give you a real world example from my own experience.

About 2 years ago I was sitting in my family room when I noticed a dark circle about 3 inches across on my carpet. Looking closer I noticed that it appeared to be wet. I have pets but they are house trained so I was really perplexed. As I reached down to touch the spot to confirm my suspicions a drop of water splashed on the back of my hand, startling me for a second!

I glanced up and my worst fears were confirmed.

I could plainly see a large dark stain on my popcorn ceiling (by the way, just to let you know, I HATE popcorn ceilings). It was painfully clear that we had a leak of some kind occurring in our Master Bathroom which was directly above the family room. I went upstairs to investigate and to my surprise, I didn't see a thing. This wasn't good. I knew I was going to need a plumber. Oh, one other thing. This was a Sunday morning!

Where was I going to find a plumber who was available to come out on a Sunday morning?

Did I go to the phonebook?

No way!

I hopped on my computer and started looking for plumbers in my city and who had 24 hour emergency service even on the weekends. I found a few and the first two I called were booked already. But the third time was the charm.

The plumber came out and determined there was a leak in a pipe underneath our master tub. He actually had to cut away a piece of the support structure for the tub in order to get to the leak. But he found it and resolved the issue. Thank goodness!

Remember though that I do not like popcorn ceilings. Because of the leak we now had a mess on our hands and needed to fix the ceiling where the popcorn had basically melted away.

But it gets better.

My wife decided she didn't like popcorn ceilings either. So she had this idea to remove all the popcorn and replace the ceiling with wood planks!

Needless to say that little bathroom leak resulted in a full blown home improvement project for the both of us. And what she thought was going to be easy turned into a 3 month extravaganza. (It's not easy installing wood planks above your head). And there were a LOT of them!

I have to admit the celing looks great now. And if we ever have another leak it will much easier to fix.

So there's my little plumbing story, but the main point I want to emphasize is that I didn't go anywhere else but the internet to find the resource I needed. And that's what the majority of people do now. And with the proliferation of smartphones people can access the internet at any time.

So if you aren't using the internet to market your business then you are losing out on a lot of potential customers. Here are just a few of the things you should be doing to build your business as follows:

  • Website Development
  • Facebook Page Design
  • Google Places Implementation
  • Search Engine Optimization
  • Social Media
  • Mobile Text Campaigns
  • Phone Lead Generation

A good local business marketing company can help you implement an effective marketing strategy that is tailored to your needs. Your business is only as good as your marketing strategy.


Street Talk

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