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How To Implement Internet Viral Marketing - Questions And Answers
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Internet viral marketing is a relatively new kid on the internet marketing block, but it is turning into a solid gold addition to your marketing toolbox. I am often asked about viral marketing and even I am surprised at some of the new applications.

In this article, I will pass along the top 5 questions that I am asked by students and site visitors and will give brief answers to them.

Q. Why is internet viral marketing sweeping the internet? For years, the best way to communicate was with the written word.

A. The big reason is due to sites like Youtube and so forth. Before they came along, it was hard to get your videos viewed at all. Now, with the on board search software, many people go directly there, do a keyword search and are given a lot of high quality videos to watch. Perhaps the biggest of all reasons is the viral effect. If you can create a video that is somehow very exceptional, people have no problem passing it along to all their friends with captions like, "Too funny! You won't believe this one! How did they do that! Sit down when you watch this, it'll scare the heck out of you!" and so forth. It spreads like wildfire.

Q. How do you set up an internet viral marketing campaign?

A. The science behind this is still pretty crude. The bottom line is that you have to find, buy or create a video that is related closely to the product or site you are pushing. Not just any video will do. It has to be intensely funny, scary, weird, or something similar that makes your offering look appealing. That's the tough part. One way that is sure to get good results is for the video to give a bit of good advice or a good joke with the promise of one more per day delivered online. You start building up an opt-in list like this, but it will be a slow grind unless you can find something that catches fire.

Q. Would you have any internet viral marketing examples?

A. I can't remember them by keyword, just their content. A couple of Christmases ago, there was one with a house full of lights that followed a sped up Christmas carol. It was neat. Lately, the internet burned up with a video of a man's voice teasing a dog about eating his food. The video is changed to make it look like the dog answers. It's really funny and that one I passed along to all those on my email list. Do a search at Youtube on the most viewed videos and you should get some good examples.

Q. The internet viral marketing music niche seems to be growing. Is this true and why?

A. Yes, and technology is the answer. As a musician, you can create your own high quality recordings with just your laptop. With companies like Amazon, Itunes and so forth proliferating, you can easily place your recordings with them. Mostly there is no charge and they get a commission if you sell something. With proper keyword research, you can put snippets out on Youtube and other places that will attract traffic. A really good snippet might go viral. This is a very inexact science. Who knows what will ignite people?

Q. What are internet viral marketing movies?

A. The best ones I've seen have won awards at the Cannes Festival. They are very short, tend to really fish hook themselves into your heart and carry a heavy duty message. I love these. I guess I'm just an old softie :-)

In conclusion, internet viral marketing is the most powerful single advertising tool you can wield on the battlefield of the web. Learn how the search engines handle queries, work your way around the keywording and master how to create intense passion around your offering and pray.

By the way, I hope you are happy being alive at this time in history. Never before has opportunity been available to so many for free as there is today. I hope you learn the techniques and become masters of your own fate. Such are the opportunities before you.

Good luck and God speed!


Street Talk

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