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How To Keyword Research For Maximum Conversion
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How to Keyword Research for Maximum Conversion

If you don't know how to keyword research and know how to gauge buyer intent, you can forget about ever making money online. It doesn't matter if a keyword gets thousands of searches per month if the searchers are not looking to buy anything.

In this article I will explain some highly overlooked parts of keyword research and how it can help you!

Let's shoot down the first question you probably have...

How do I gauge buyer intent?

Gauging buyer intent is simple once we look at the different types of keywords. There are 4 of them:

  • The first type of keyword is a crisis keyword. These people have a problem they want solved and they will do anything to solve it, now. Very high buyer intent. Very high converting. An example of these keywords would be "stop dog biting" or "help calm child." They feel as if they are in a crisis and want their problem solved now.
  • The second is a product/author name keyword. These have a high buyer intent for the simple fact they are looking for more info about the product and/or creator of the product. Examples of this keyword would be "Pmemory" "phenomenal memory course" "Ruslan Mescerjakov" or any variation.
  • The third type is a buy/review keyword. These have the highest buyer intent of all. Usually these are coupled in with product or author name keywords such as "Buy [product name here]" Or "Buy [author name here]" Not always. For example, If phenomenal memory is your niche then something like "buy memory course" or "memory course review" would work too. These are the only keywords that going for a under 200 search volume is worth it because THESE PEOPLE ARE ACTIVELY LOOKING TO BUY NOW!
  • Lastly we have how to keywords. This is a medium buyer intent, medium converting keyword. You have people actively looking for a solution; however, it's usually not a crisis. Still good to go after. An example of this type of keyword is something along the lines of "How to teach my dog sit" or "How to yoyo"

Try to stick to these four types of keywords and you'll be good. A bad keyword would be anything with the word free in the title. Even though there are tons of awesome resources on the web for affiliate marketing and what not, it is not a place to make money.

Finding Keywords

Finding keywords is really easy and I have some really good tools to help you guys. First we want to use an awesome technique called the sales page technique. We essentially want to go on a sales page and find every keyword we can pull out of the sales page. If it is a highly converting sales page, that's better because they know the right words to trigger buyer reflexes.

If we looked on a pregnancy product we can see things such as "low sperm count" "infertility" and so on keep pulling out words like that on the sales page. Those will convert well and have high buyer intent because the people made the sales page to have the solutions people are looking for.

Another method is using the Google Alphabet Soup technique. So if we went to Google and typed a keyword idea + a it would give us tons of other ideas.

There are other techniques and more complicated info on how to keyword research that I don't have time to put in this article, there are tons of great resources that you can learn from for free to teach you the rest. I thought I should give you only the most overlooked aspects of keyword research.

I hope you enjoyed this article and have a wonderful day!


Street Talk

Thanks Brandon

Reply
  about 9 years ago
  

You're Welcome!

Reply
  about 9 years ago
Golfspice  

Useful article Brandon.

Reply
  about 9 years ago
  

Thanks Golfspice. I really hope I helped, I live by the moto of give away the best free information possible and it will all come back to you in the end. Plus it's a nice thing to do anywway :)

Reply
  about 9 years ago

HI Brandon, These are very nice tips. Thank you very much.

Reply
  about 9 years ago
  

And thanks for reading Geoffrey!

Reply
  about 9 years ago

welcome

  
  about 9 years ago

Fantastic article. I will certainly attempt to implement these. Good work.

Reply
  about 9 years ago
  

If you do, you'll see some amazing results. I don't see much of these techniques and ways explained elsewhere and they are very good ways! They are based of human psychology

Reply
  about 9 years ago

wow I have never heard of a couple of these terms, thanks for the awesome information!!!

Reply
  about 9 years ago
  

Thank you for reading!!! Would be glad to hear how you implemented the ideas!

Reply
  about 9 years ago

i will keep you updated for sure, I'm looking forward to using them :) Oh shared your article on all the social media platforms, really good info that needs to be shared with people

  
  about 9 years ago
  

That is amazing thank you so much!!

  
  about 9 years ago
melissa3  

These are some very good points and very will written.

Reply
  about 9 years ago
  

Thanks :)

Reply
  about 9 years ago
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