This Article is About
information products
customer service issues
information product
spending money
time 2
family member
search engines
possibilities
extent
truth about
How To Make Information Products That Sell On The Internet
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How To Make Information Products That Sell on the Internet

I created surprising results online by the recipe of, "Keep it Startlingly Simple!"

How do you make information products that sell on the Internet?

(1) First of all, you need to think small. Focus! Let your information product solve one specific problem. Keep it as simple as possible.

(2) Next, think about your own experience with problems. Pick something you already solved for yourself. You’ll want to choose something that people are spending money on.

(3) Finally, sift through the possibilities you’ve thought of. Choose one! To some extent, anything is okay for your first product because you’re taking action.

The truth about making products:

(1) People who are using search engines to look for a solution to their problem are often looking for something they can use, “Right now!” The more urgent the problem you solve, the more likely people are to be searching online.

(2) When you make it easy to deliver your product, you will have less customer service issues. Think in terms of creating a solution that you write down or talk through. That way you can deliver a written PDF or an audio MP3.

(3) People who buy your product must be able to use it to solve the problem you’ve identified. Be concise but be complete. That way your buyer feels satisfied and motivated.

Shocking tasks that make good products:

(1) Time Saving

Anything to free up time for extremely busy people who have disposable income is great.

What do you know that will save people time?

How can you deliver in a written lesson or as a recording you teach?

For example, I chose a simple thing that saves people time.

(2) Care Giving

Anything helping caretakers to be able to keep a family member at home is great.

What have you experienced that will help someone else to care for a loved one?

How can you write about your experience or provide a recording that’s helpful.

One of my first tiny products provides this kind of help for families of people who have Alzheimer’s disease.

One unique trick is to focus on real life:

(1) Teach using an example where you got stuck and were thrilled when you figured a way out, and offer your solution as an information product.

(2) Teach a simple skill you found difficult to master. Choose such a small aspect of that skill that you can give an easy example from your life. Then write a Squidoo lens with a few pictures that give an idea of what you’re teaching.

Apply your experience in small ways that solve a real problem that stumped you. When your product solves an urgent problem, you create a happy buyer and a happy seller.


Street Talk

Thank you, Rob! I appreciate your, "Good article" feedback and I'm happy that you find it thought provoking. blessings, Cynthia

Reply
  about 9 years ago

Good article, thought provoking if I've ever read one.

Reply
  about 9 years ago
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