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How To Pick A Niche To Market To
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How to Pick A Niche to Market to

A niche("nitch" or "neesh" depending on where you live) is a division of interest;something like "category" or "topic." For the purposes of what I will be explaining, I will use "niche" to describe the audience, or niche market. In internet marketing, it is well advised to narrow your target audience down to one particular niche. this way your website will get both more focused traffic and look better in Google's eyes. Before moving forward with a niche website, you will have to know how to pick a niche to market to.

Your interests

This should be the basis for your niche selection. To take a page out of Pat Flynn's book(he actually has a book but it's unrelated), write down some of your passions, problems, and fears. This is the simplest way to get to a niche that you have a personal connection(interest) in.

Market Research

If you are still struggling to pick just one, you can move on to considering the actual statistics. One thing you can do is use a keyword tool to see the traffic and competition for a bunch of keywords in your niche. This should give you a general "feel" for how things will pan out. Generally, if traffic is high than so will be competition; you just try to find the best "deal" you can.

Competition quality

Competition is not as simple as a number of competitors. Some niches can have hundreds of low quality sites going after the same keywords while others can have just a handful of "heavyweights." The easiest way to see is with a simple google search for your prospect keywords. Bear in mind there you can always slip through the cracks if you just do careful enough keyword research and are persistant enough.

Niche market

Your target audience will also be more than just a number. Some traffic likes to read information, others like to look at pretty pictures. Of course, the kind you want will interact with your site and ultimately buy your affiliate goods/click your ads. This can actually be any audience if you do a good job of catering to their needs and gently steering them in the right direction. Lean towards one that you can see yourself doing exactly this with.

You should have your niche chosen by now. If not, go back to the first step and start over. Be a little more decisive this time! Now all that is left to do is build your site and work on your SEO and other traffic generation tactics to get the machine up and running! Work hard and stay focused and you will see success!


Street Talk

Nick G.  

I am sure that the niche that one chooses should be as interests. In this vein, I was wondering how can one determine what interests him. What I mean specifically my brother he can not determine what niche you want to choose, and it lasts for a few weeks now. For this I began to wonder if there is any way to help him?

Reply
  about 7 years ago

That`s horrible! Wasting weeks picking a niche when he should be building... At this point, have him do the bootcamp over at WA(If you don`t already know what WA is, have a look in my website) Your brother needs to GET MOVING!!

Reply
  about 7 years ago

I had never seen the word nitch before. So when I heard Kyle say it neesh I went around pronouncing it like that. OMG, my friends had a field day with me. But now I know to say it as nitch, not neesh. You gotta laugh at yourself sometimes.

Reply
  about 7 years ago

Well it can work both ways. I think that in the U.S. it`s "nitch" and in Canada and the U.K. it`s "neesh". So it makes sense that your friends would think it`s "nitch" and Kyle says "neesh", being Canadian.

Reply
  about 7 years ago
Kymee  

some day if I make a site that promotes WA which is awesome of course I will come and steal all of your stuff....LOL JK of course you really do a great job. God bless Kymee ;O)

Reply
  about 7 years ago

I really try hard. Too be honest this is easy after spending so much time going through the material at WA. I feel like I could write for days lol.

Reply
  about 7 years ago
Kymee  

That really chaps my hide...LOL writing for me is a real struggle. So I am jealous. ; O)

  
  about 7 years ago

I don`t mean it in an "I`m so good" way lol. I just let it flow as if I were talking to someone. It just happens that this is easy because of the amount of knowledge i`ve collected at this point. Just let it flow...

  
  about 7 years ago
Kymee  

In no way did I think you did. ; O) Some day I hope I will get if figured out. It just intimidates me Thanks again.

  
  about 7 years ago

Nice solutions for newbies here ... excellent job on the landing page!

Reply
  about 7 years ago

Thanks! I`m always trying to improve.

Reply
  about 7 years ago

Yeah, choose a niche based on something that you know well and interest you. I made some mistakes choosing a couple of niches I was not keen on but did so anyway because it was popular. In the end I lost interest in the site and it went nowhere. Another thing is make sure the niche not too broad or too narrow ;-)

Reply
  about 7 years ago

I hear ya. I`ve done the exact same thing.

Reply
  about 7 years ago
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