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How To Tweet Your Way To An Audi R8
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How to Tweet Your Way to An Audi R8

Since its birth in 1909, Audi has excelled in the automotive industry to become a leading worldwide car manufacturer. The German brand, identifiable by its four iconic rings, produces sleek and reliable cars that never fail to impress. The founder of Audi, August Horch, had a gift for motor vehicle construction. Being the first person in Germany to use cast aluminium for engines and gearbox housings, he always strived to break previous boundaries. August’s imprint on the brand is firmly in place with ‘Audi’ being a Latin translation of his surname ‘Horch’.

A key turning point for the brand was in 1980 when they launched the Audi Quattro. The high performance four-wheel drive vehicle achieved great success both on the road and as a rally car. It redefined the ‘supercar’, propelled Audi into a new realm of recognition and was grouped with other supercars like the Ferrari, Porsche and Lamborghini.

The breath-taking addition to Audi’s family, the R8, is a powerful, comfortable and spacious supercar that gives the Porsche 911 a run for its money. The look and feel of the Audi R8 has surpassed all expectations and showed the brands’ dedication to producing the highest performing quality cars for their customers. This is reiterated by hard-to-please Top Gear host Jeremy Clarkson who had nothing but good things to say about Audi’s latest invention: ‘I can safely say the R8 is one of the best surprises of my motoring life.'

To the relief of their customers, Audi is showing no signs of slowing down despite the brand being over a hundred years old. Furthermore, they have the admirable ability of being able to embrace change and connect with their customers on a personal level through social networking sites. With over 4 million combined Facebook and Twitter fans, they offer attentive customer service which has helped them build a strong sense of brand loyalty amongst their followers.

It is safe to say that you should expect the unexpected with Audi. This was recently demonstrated when Audi made a Twitter users’ dream come true. A young woman who tweeted Audi every time she saw an R8 or even thought about one (which, quite frankly, was all the time) with the trending topic #WantAnR8 was given a once in a lifetime opportunity – to drive around in her very own Audi R8 for the weekend. This has spiralled into a huge online campaign where Audi are offering some very lucky Twitter users the same opportunity if they share a good enough reason for wanting the supercar. This shows the brands’ ability to stay current, fresh and stand out from their competitors.

However, with over 40,000 Tweets pleading for the chance to win an Audi R8 experience, you may want to think about other options to get your hands on the deliciously smooth vehicle. You could shell out up to £100,000 for the car and all the fancy extras. Or perhaps lease an R8 to satisfy that longing feeling for the powerful supercar. To find out more information, view our Audi contract hire or Audi leasing deals that will give you the adrenaline rush you crave. It will undoubtedly leave all eyes on you and your beautiful car as you glide past.

Audi’s clever online marketing techniques aren’t the only way they are getting noticed. Having won a very desirable sponsorship deal with Manchester United Football Club and therefore being linked to and supported by footballers and managers like Wayne Rooney, Bobby Charlton and Alex Ferguson has helped to raise their profile and showcase Audi as a luxury brand.

So, what can we expect from Audi in the future? Will they be able to continue with their superb growth? With the brands’ constant research and development efforts, they will undoubtedly continue to deliver high performing and mesmerising cars. Also, by acknowledging their moral responsibility to be greener through their heavy investment in more environmentally friendly machinery, they can expect a rapid increase their fan base in the future. Audi has exciting and innovative plans to unravel that will help them towards their goal to become the best in the industry.


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