A lot of people are trying to make money online these days. Many of them have discovered how to use article writing and marketing to help grow their business.

If you want to be successful using this strategy you need to know the importance of both writing and marketing your articles. If you emphasize one and neglect the other, you’re headed for failure.

Marketing bad content is useless. Writing great articles is futile if nobody reads them.

Here are two ways to improve your writing and two to better market your articles. Using these suggestions will enhance your article writing and marketing, which will give you a better chance to make money online.

The first writing tip is to remember who you are. Don’t try to be some great novelist or awesome wordsmith.

One of the biggest errors people make when they are writing is trying to sound smart. They end up using big words and long sentences. It’s important to know what you’re writing about, but people won’t read long if it takes effort to understand your point.

A good way to ensure that you’re connecting with your audience is to write like your writing a letter or e-mail to a good friend. You might even pretend that a neighbor called you on the phone and asked you to explain the subject of your article. Then write like you’re talking to that person.

A second tip for writing is to make your point as soon as possible. Don’t bother the reader by giving him or her a lot of unneeded details.

When your writing is concise, there’s less chance of losing readers part of the way through your article. You want them to keep reading. The more they read, the better chance that they’ll want more information, which greatly improves the chances of success in article writing and marketing.

The first marketing suggestion is to avoid writing like a salesman. If you come on strong with a sales pitch, you’ll lose the reader and won’t make money online.

People aren’t likely to consider a sales offer from you until they know that you know what you’re talking about. Your articles accomplish that, which entices them to click on a link in your article. That’s where they’ll find more information and an opportunity to buy your product.

A second article marketing idea is to be sure you’re providing good information in your articles. Solid

Relevant content shows that you are knowledgeable in the field. People are much more likely to purchase something from someone who knows their stuff. This is key to learning good ways to make money by writing articles.

Learning article writing and marketing increases your chances for success in Internet marketing. It gets easier as you go along, making it more and more likely that soon you’ll start to make money online.