This Article is About
human psychology
conversion rate
bullet points
common sense
How To Write A Product Review For Maximum Conversion
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How to Write A Product Review for Maximum Conversion

If you can't write a product review—you're screwed. This "screwing" can take place both in converts and financially, if a product owner decides to sew you for making an inaccurate review of their product.

In this article, I will discuss with you how to make sure you know how to write a product review that gets shockingly high conversions and at the same time keeps you safe.

Tip #1: Forget side by side comparisons

If you want to get sewed, a quick way to do it is to do a side-by-side comparison on products you know nothing about and/or haven't even bought. It is not only dishonest, it's annoying to the people who put hard work into their product to have wrong and/or outdated info reviewed.

This could get you some higher conversions, just be safe.

Tip #2: Only list the pros of your product

Some people think that listing a con and/or cons about their reviewed product while they keep it positive and upbeat is helping conversions. I don't see the logic of that and neither does human psychology. Keep it positive. They can use their common sense to see if a product won't match their needs.

Any con listed takes a gut wrenching punch to your conversion rate. People want to live in fantasy lala lands—let them. I don't see this as dishonest at all because they can clearly see a con if there is one before they buy the product, but in writing people don't like to see that. It makes them click away.

Also: Another persons con is another persons treasure and vice-versa. For example, if your "con" was it takes a while to go through the program.. well some people like slow paced so that won't be valid for everyone.

Tip #3: Know some basic design and where they eyes go

  • ALWAYS, ALWAYS, ALWAYS! Include a picture on the top right-hand side of the article, making it indent the writing. The is very visually appealing.
  • Use bullet points if possible. It gives the review a nice flow and makes it an easy read.
  • ALWAYS!!! Include a call to action link above the fold of the page. This is very visually appealing and looks far more professional. You'll likely see a high click through rate using this method. It works.

Look for nice examples and try to emulate them. The writing isn't as important as the design—just make sure you at least have some basic experience.

Your on your own

I know you have a better knowledge about how to write a product review.. now it's time to implement it! If you want to go deeper into this, there are tons of awesome resources all over the web that are free and give tons of value.

Until next time,


Street Talk

Jay Gumbs  

Cons are ok and can get increase conversions if they're not a big deal. When you mention a con it lets the reader know that you're not trying to make a biased recommendation. Always include ways of dealing with cons that will possibly eliminate the problem for the user and your conversions will go up. This is where offering a bonus comes in handy.

  about 9 years ago

Interesting concept. Thanks Brandon

  about 1 decade ago

Great article Brandon, I love reading about all of your good tips :) thank you again

  about 1 decade ago

Here is a bonus: Make the picture in your review clickable with your affiliate link. Also make sure your affiliate links are shortened or redirects! I forgot to put that!

  about 1 decade ago

awesome thanks :)

  about 1 decade ago
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