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Im Looking For The Easy Way Out!
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All I had ever done was sign up for the latest and greatest internet marketing tool or product that promised to provide me with a wealthy lifestyle putting in little to no work. I wanted the easy way out. I didn't want to work hard. I wanted to push a few buttons and generate insane wealth for the next 50 years.

I actually don't adhere to this principle at all. And yet, I had often succumbed to the actions of this principle time and time again. I would be hooked by the promises of the instant wealth mantra. Not only did this leave me poorer but it got me banned from several sites, including Google's AdWords. What is the problem with all of this? These kinds of schemes leave a bad impression on your business and it only causes you more work to reverse this negativity.

So how do you stop from getting hooked with all the offers that are going on? You have to take a step back and evaluate what you want to accomplish. If all this internet marketing stuff were so easy to make money with, everybody would be successful at it. In fact, in the early days you could simply stick an affiliate offer inside of Google Adwords and get thousands upon thousands of clicks (and potentially sales). Google rightfully put a stop to this. It just leads to pages upon pages of SPAM. By focusing on what you want to accomplish you will home in on creating content or services that users will actually want to use.

Create value for your readers. Stop and think about your own browsing habits. How many times have you searched for a term and seen a result that looked promising, only to find it to be a big, fat and spammy sales page? In fact, that is all the site was set up to be? Did you bookmark that page or site? I'd be willing to bet that you didn't. And how did it make you feel now that you've wasted several seconds figuring out that there is no substance to this page? It likely made you fumed. Well, this is essentially what you are doing when you create the same kind of sites. It's essentially negative online karma and you have got to reverse that.

I have often heard the term "unique selling proposition" as a method to increasing your online sales. The idea behind it is you should create something that triggers a buying response from your customers that few other have presented before. But this phrase inherently leads to the same spam-like content creation. A term that I believe would serve us better is "unique value proposition". Create value on a site to attract readers to want to come back to your site and the sales will follow. An example would be a site that reviews products although lately people have been abusing this as well. Taking this same example, what if you were to do a detailed analysis with screen shots and actual results rather than just a stale, been-there-done-that review? Or perhaps you could show how the product works using a video and how it contributed to actual sales.

Creating quality content is a skill that can be learned. So where do you go for help? You should consider using an online coach. When you use coaching, you learn from people that have already gone through the so called school of hard knocks. Coaching takes the guess work out of the learning process and streamlines your possibility of success.

When you are creating content for your site, always remember to read the content as if somebody else wrote it and you are viewing it for the first time. Or better yet, get someone else to read it for you. If it seems too spammy and all it does is convey selling something, it may be time to rethink that content and your strategy.


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