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search rankings
search engine traffic
marketing campaigns
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statistics
Importance Of Search Rankings
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Importance Of Search Rankings

There is one thing I cannot stress enough is the importance of search rankings in your marketing campaigns.

Being on the first page or in the first place on the first page are going to get you traffic coming to your site. In turn, you will be making sales and cash as your visitors purchase your offerings.

First page will get you three to four times the traffic than any other position on the first page, so of course it is the goal of any marketer to get to number one.

My experience is that the first three places in Google or any other search engine is by far the most productive positions to be. You will still experience traffic at lower positions on the first page but at a lower volume than the first three.

Even on the second page you should still have some traffic higher above the fold the better of course, again traffic would be getting scarcer at this point. Further away from the first page and traffic comes to a bit of a no show.

I have had a site at number one in more than one search engine and the traffic was at approximately 500-600 per week making it a productive place to be. I had some previous bad back linking strategy and Google punished my site and kick me back out of site in the search engine.

Traffic was nowhere to be seen, until I started to gain ground again and started getting back up the ranks. I would notice traffic coming in slowly getting better as I would move up page by page. I am now on page three and have been there for a bit now.

I am getting anywhere from 50-100 visitors per week now. As you see that is very different from where I was at 2000-2400 per month and the sales show the difference believe me.

In Conclusion

Statistics on first place on the first page or anywhere in the top three is going to get you the most traffic. Further, you stray from the first page the lower your traffic volume will be. I have proved it and seen it unfold on a few sites.

Playing by Google’s rules is going to get you much further than trying to scam the system.

Not to say being on top of Google’s first page for your main keyword is the only way to get traffic but you see the importance of search rankings being as high as they can be, will get you more traffic, thus more sales.


Street Talk

It is a must for traffice. People will not go to page two and many only drop down about 3 places. Great one Tim!

Reply
  about 1 decade ago

It would make life a bit easier if that was not true, but it is so we have to overcome our obstacles.....first page is the place to be...that is where all the fun is...:) thanks Shawn

Reply
  about 1 decade ago

Nice read - I enjoyed the article - Colin (BlueDot).

Reply
  about 1 decade ago

Thanks Colin I am glad you enjoyed it...

Reply
  about 1 decade ago
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