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Keyword Research Guide Using Google Adwords Tool
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Keyword Research Guide Using Google Adwords Tool

A guide to finding good key words and phrases.

Choosing the appropriate keyword in your marketing promotions is an essential component of building and promoting your affiliate marketing business. One thing to realize when using the Google Adwords Tool your keyword research guide is that the results are a little biased. The tool itself was created to use when developing adwords campaigns, therefore results would favor key phrases Google would prefer and perhaps leave out some better ones.

When using the tool as a keyword research guide there are a few options you can use to get better results. First thing to do is create a Google Adwords Account. Sign-up is free and this will allow you to log into your adwords account and customize the adwords tool a little.

Once logged in you will obviously see where to insert your keywords for suggestions. Look to the right side of the page for a drop down menu called, "columns." I always like the add the "approximate CPC (search)" option to the page. This creates an extra column of the "cost per click" of that particular key phrase used in an adwords campaign. It just gives a little more idea of competition for those words.

What do the results mean in each column starting from left to right?

  • Keyword Ideas. Shows suggested key words and phrases in a search.
  • Competition. One of the most miss-understood options. This is not the competition between websites and articles using those key words but competitive values for an adwords campaign giving high, medium, and low values. The higher the competition then the higher the cost per click (cpc) in dollars for those words.
  • Global Monthly Searches. An average of searches for those terms world wide.
  • Local Monthly Searches. An average of search terms for your location. US, Australia, etc.
  • Approximate CPC. The average cost for those terms in a CPC campaign.

You'll also have a couple of tabs just below the search button to give keyword ideas or arrange the words into suggested groups. One tab id for "Keyword Ideas" and another for "Ad Group Ideas." Check out both.

Broad, Exact, or Phrase?

If you look in the left column of the page you will see some check boxes under the heading "Match Types." Check and un-check these boxes for different returns. The "match types" are:

  • Broad: Search results will show synonyms and other related search terms.
  • Exact: Will return a phrase containing the exact words used in the search.
  • Phrase: Will return different phrases used with the search term.

When using the Google Adwords Tool for keyword research, chose 4 or 5 of the best terms that suit your current project. I choose some key phrases with low competition but with somewhat high CPC value. Choosing the higher competition words and CPC value words will make it difficult to get any ranking for your article or blog.

I do use the Google Adwords tool for a keyword research guide, but also use the keyword tools like the ones found in Jaaxy and within Wealthy Affiliate University. These will give you a more unbiased return in your keyword research.

For example I ran a search for "dog training tips" in both the Google Adwords tool and the Wealthy Affiliate keywords tool. The Wealthy Affiliate tool also gave me some key phrases not found in the adwords tool and several others not listed. Additional terms found in the WA tool include:

  • free dog training tips
  • dog training tips biting
  • dog training methods
  • dog training for obedience
  • dog behavior training

You could be missing some pretty good keyword options by just using the Google tool alone. BTW: Both Jaaxy and Wealthy Affiliate have FREE membership to test drive their systems.

Use operators when doing a web search in Google.

I've gone into a little more detail on my site but you can also get an idea of your competition by searching Google using "operators". These are short phrases applied in front of a key word or phrase when performing a search using Google. These would include "intext:, inurl:, inanchor: intitle:" and others. Using these operators will show search results of keywords used in the text, url, anchor text, and titles of other pages.

No mater which keyword research guide you use, the results are only meant for suggestion and not fact. Always use your own judgment when choosing key words or phrases for your promotions. Target the ones that work well in your promotions and work on the ones that don't. All will be of good use in your niche marketing campaigns.


Street Talk

Just read your acticle

Reply
  about 6 years ago

Hey Kev, Nice one. Just finish reading it !

Reply
  about 7 years ago

Thanks Tan...appreciate the visit

Reply
  about 7 years ago

Very useful article Kevin. I like the screenshots you've used on your website too,

Reply
  about 7 years ago

Thanks Penny...and thanks for the visit also..

Reply
  about 7 years ago

Excellent article, Kevin. Thanks for sharing.

Reply
  about 7 years ago

Welcome Georgia...thanks for the visit

Reply
  about 7 years ago

Great article. Think of doing a training in WA?

Reply
  about 7 years ago

On yes...good info there and in my One Week Marketing guide...Thanks for stopping by Shawn

Reply
  about 7 years ago
Barbara9  

extremely helpful article with great pointers

Reply
  about 7 years ago

Your welcome Barbara

Reply
  about 7 years ago

Thanks! Clearing these up is never a waste of time!

Reply
  about 7 years ago

Thanks Maria

Reply
  about 7 years ago
AnnMarie  

Thanks Kevin, I needed that!

Reply
  about 7 years ago

Thanks AnnMarie and thanks for visiting

Reply
  about 7 years ago

Kevin, lots of information shared so easily! Great writing. Using these operators does give interesting information for your niche marketing campaigns. Thanks for sharing your work on keyword research guide using google adwords tool. And a way to get a return in your keyword research in Jaaxy and within Wealthy Affiliate!

Reply
  about 7 years ago

Thanks Cynthia....Can't beat the help in WA....

Reply
  about 7 years ago

Glad you're getting it! You're doing a good job in writing and all.

  
  about 7 years ago

Operators, didn't know about that Kevin, thanks

Reply
  about 7 years ago

I use them when choosing a keyword to search and see just how many pages are using those keywords in their documents...Thanks for stopping by James..

Reply
  about 7 years ago
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