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Keyword Research - Mastering The Google Keyword Tool
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One of the biggest problems I see in the internet marketing world is there are a lot of folks that do not know how to do keyword research properly. This is especially true amongst newbies. Most will go out and purchase tons of different types of software that does the research for them and often times they want even get the results they are looking for.

Google wants you to make them money and in order for you to do that they need you to have a campaign with a large variety of keywords. So they decided one day, to create a great keyword tool online to help you make them money. If you go to Google and type in Google Keyword Tool, you will see it is the first one to pop up. The best part is that it is free. Really, the biggest key to doing keyword research correctly is to start broad to see what types of ideas the tool gives you. Now make sure that you have the keyword tool set "use synonyms" so that you can get a lot of choices.

Look at those broad choices and once you see one or a few that catches your eye, search that term. For example, let's say you wanted to get into the golf niche. Go to the Google keyword tool and type in golf. You will get a whole lot of words related to golf. Here are just a few of them.

  • golf equipment
  • golf clubs
  • golf store
  • ping golf
  • golf shoes

Now what I want to do is make my search even more condensed. So I am going to take ping golf as an example because I know their clubs and they have high quality merchandise. Let's type in ping golf and see what happens. Here is a list of a few of the words that I come up with after that search.

  • ping golf clubs for sale
  • ping golf clubs
  • ping golf hats
  • ping golf bags for sale
  • ping golf apparel

As you can see this is a pretty good niche to get into because you know that there are golfers out there that want nothing but ping stuff. So you could build a site that is all about ping, but let's dig a little deeper. Now go to the Google keyword tool and type in ping golf clubs for sale. You can definitely see that there are hundreds of different ways you can promote this niche. Here are some more keywords that I came up with

  • used ping golf clubs for sale
  • buy ping golf clubs
  • ping golf clubs for women'
  • cheap ping golf clubs

Keyword research is detriment to an internet business. If you look at each one of the keywords I just mentioned, they get anywhere from 400 to 500 searches a month. For the simple fact that it is a low competitive keyword you could easily rank well with some article marketing and some SEO. Now all you need to do is hop over to Amazon or somewhere else that has these particular products, build a site, and start promoting it and you may just be able to create yourself a successful online business.  


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