So many people believe that landing page templates are a simple thing to master. Put simply those who think that way are completely wrong. The thing you need to remember about landing pages is they are designed with a specific goal in mind.

Some of the most crucial elements are overlooked by those that create these pages simply because they do not bother taking into account what exactly these elements include.

Here are 5 critical tips that you should always follow when developing or sourcing your very own landing page templates:

1. Maintain Relevance – Your visitor has clicked on your AdWords ad, banner ad or your e-mail newsletter link. They now land on your page. This is your chance to provide them with just the right amount of information that is relevant, specific and at the same time keep them engaged.

Failure to do this will result in a high bounce rate and low click-through.

Let me give you an example:

Having an ad for beagle dog training tips, and directing your traffic to your homepage which is about the general scope of dog training. The topic may still be relevant but it is not specific enough – using this approach is a sure way to blow your budget out of the water in no time.

2. Entice with Headlines – Headlines could make or break the success of your landing page templates. Think about when you read a newspaper... do you read every article that is on the page? Probably not.

You read the headlines first, if they are catchy, inviting and RELEVANT (there is that word again) to what you are looking for you will want to read more. The same applies when using headlines within your landing page. Make them inviting and your visitor WILL want to find out more.

3. Emphasize on Benefits, NOT FEATURES – So many times we focus on explaining what the offer brings. Well that is the first mistake.

Though the visitor would be interested in this, they would be even more interested in understanding why providing their details, subscribing to a newsletter, making a purchase will improve their life, situation, problem or anything else you could think of.

If you manage to communicate the benefits correctly you will be well on your way to having a successful campaign.

4. Install Analytics – There really is no excuse for not adding some kind of tracking to your landing page templates.

The end goal of these pages is to be able to understand your visitors behavior, find exactly what they want and give it to them. Without being able to “see” this information you are essentially driving blind.

5. Strong Call To Action – Make it extremely clear to your visitors what action you want them to take. Never leave them guessing. If you do, you will more than likely lose the click-through to your offer. Remember, people don’t read, they scan. The clearer you make this, the better your results.

Relevance and being specific between the landing page and ad is key to the overall success of any campaign. These tips will allow you to really engage with your visitors, understand their behavior and make educated decisions on how improve the overall strategy of your promotion.

Next up, learn how you can make any page on your websites into profitable money-making landing page templates.

Visit this link today to find out more – http://www.affiliatemashup.org/what-is-a-landing-page/