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Landing Page Testing - 3 Tests You Need To Consider
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Landing page testing is a great technique that you can use to check the overall success or failure of your online marketing campaign. As an online marketer it is very important to know how your visitors behave as well as what kind of actions they take once they get to your landing page.

Ultimately you create your landing pages to have some kind of outcome. This is why testing is key to understanding your visitors better. I would like to share with you some of the best ways that I go about testing my landing pages.

Test #1 – Call to actions Having a call to action on your landing page or lead capture page is essential. You need to tell your visitors what to do once you have them land on your page. Testing the words that you use within your call to action button is a great form of testing your overall campaigns success. An example of this is to use different actions verbs. These can include things such as – Get, Buy, Register, etc.

By doing this you can gain a better understanding as to what “action” word leads to your best click through.

Test #2 – Headlines Headlines are so important when you need to engage your visitors. If your headline is compelling enough, your visitor will want to read more. Remember that people don’t read they scan. This is why it is very important to make a point and catch the reader's attention as soon as you can.

A good test I use is to ask questions within my headlines – “Want a free gym pass today?”. Obviously if the pitch is relevant and specific to that visitors need, of course they will want to find out more. In essence, they will take the specific action you want them to take.

Test #3 – List your Benefits It is the general consensus within the online marketing world, that benefits ultimately perform better (in terms of conversions and click-throughs) than listing a product or services features. Try adding or removing different amount of benefits. Perhaps list 3, then try adding another 3 (total of 6). Which one performs better?

By establishing this, you can start to understand if your visitors are put off by the extra copy, or are do they feel more informed and because of this are more influenced to take the action you requested.

Testing your different landing pages components is essential for learning about your audience. By starting with the above tests you will begin to educate yourself on what makes your marketplace tick.

Learn more about how you can create high converting landing pages by visiting this site today –

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