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anchor text
mouse cursor
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shapes and sizes
keyword phrase
quality content
heartbeat
step 3
step 2
ipad
seo
popularity
search engine
Manual Deep Link Building Campaign
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Backlinks are the heartbeat of every major search engine. But if you are serious about SEO, then it's a good idea to start with a manual deep link building campaign. There are definitely automated ways of doing the same process. What you need to remember is that by automating you have less control. Think about what would be best suited for your specific campaign. How effective do you want it to be? How much control would you like to have?

I would like to share with you some of the techniques that *I* use when developing my backlink profile campaign, and what has worked great for me.

To begin, as you may or may not know a backlink is essentially what determines the overall authority or popularity of the website vs. another. This means, if site A, is linking to site B, then site B has received a vote and in effect is more popular.

What you need to consider is that backlinks come in different shapes and sizes.

Let me first explain to you about what a 'deep link is'. Essentially this is a an anchor text link that will direct your reader or visitor to a specific and RELEVANT page on your website. This means that the page itself is not your website's homepage, but a page that can be 3 levels down from your primary link level.

Now, how does one create a deep link exactly? That's easy, let me explain the steps below. For this example I will be using the keyword phrase "iPad 2 cover".

Step 1 - Create a link that targets my specific keyword ("iPad 2 Cover"). This means when I place my mouse cursor over these, they will be the clickable words.

Step 2 - Link to a specific page that is relevant to my targeted keyword. In this case my URL would look something like this, www.mydomain.com/ipod-2-cover and would have unique and quality content that would talk about the iPad 2 cover.

Step 3 - Test the link by clicking on it and make sure it goes to your targeted page. You wouldn't want to do all the hard work, then realize that your link is broken.

By following these steps you have created a deep link to your website.

To build your deep link campaign requires the same level of technical expertise only tenfold. Once your website is built and is ready to go, begin to promote it via other web properties. These web properties could be any of the following:

  • Social Bookmarks
  • Article directories
  • Link directories
  • Forum signature
  • Profile links
  • Blog commenting
  • Social media (e.g. Facebook, Twitter, MySpace, etc)

Essentially what you would need to do is create content for each of these web properties, whether it be an article, a lens, comments, etc, and include your deep link within them.

Remember that you are deep linking to a specific page on your website and not the homepage. By building your campaign in this way you will be able to get that specific pages ranked for your targeted keyword in the search engines. An added bonus to your manual deep link building campaign is that it will allow you to bring in swarms of traffic which ultimately is what you are looking for. The more traffic your website receives, the higher the chances of you making a sale.


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