This Article is About
postcards
snail mail
home business ideas
pyramid scheme
internet marketers
many different ways
mail box
sales pitch
junk mail
direct mail
marketing practices
Market With Postcards
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Market With Postcards

How to Market Your Business Using Postcards

As internet marketers we are often so focused on our online marketing practices we often forget there is another very inexpensive way to market our business. Snail mail does still exist and can be a very effective means of marketing your business. And one of the cheapest ways of using snail mail to market your business is by using cheap and inexpensive postcards.

You can market with postcards in many different ways. I frequently get "junk" mail delivered to my snail mail box in the form of a letter or several letters in one envelope. More often than not they contain some chain letter pyramid scheme or some other program I'm really not interested in and rarely read much of it anyway. Quick scan then it hits the trash can. But not before I check for names and addresses. More on that in a moment.

Using direct mail or snail mail can be expensive using regular letters. You have envelopes to buy, letters to print, and cost are a little higher to mail them. Not so with a postcard. You can market with postcards for just a fraction the cost of using regular letter mailings.

You can have a postcard with a variety of eye catching designs and customized with what ever information you wish to put on one. Use the front side for a short sales pitch. Something that will create interest and curiosity in your offer. "Home Business Ideas" in large letters generally creates curiosity.

On your back of course the address to be delivered to and your contact information. As to your contact info you can put just as much or as little info you wish. And this is where you add your URL pointing to your affiliate pages.

To market with postcards you really want a short URL By short URl I do mean really, really short. Remember this is not point and click but reading and typing. Something like 123EZ - "dot whatever" - is all that is necessary. Having a link containing your product or business name isn't that important here. You can get a ".info" domain at GoDaddy for under $3 and you don't need web hosting either. Just enter the back office where your domain resides and redirect it to point to your affiliate link. Easy to track traffic from the link there also.

Cost of customized postcards are pretty cheap also. You can get Avery postcard planks and print them yourself with your own design but I personally think it's cheaper to have them printed for you. You can have one with just about any eye-catching design and custom printed for just a few cents each. All you need is to provide a name and a $0.32 cent stamp.

People read postcards. You just can't help but take a quick glance at a postcard. You don't have to open anything to start with. To market your business with postcards make it stand out even more with some bold and colorful eye-catching letters. Anything to make the reader more curious about your offer and visit your affiliate link.

One quick tip I use. I market with postcards in many ways but remember that junk mail I mentioned earlier. Will I check for any names with addresses inside and outside the letters. Most of the people sending these are people wanting to make extra money. Seems like a good prospect that may be interested in an affiliate marketing business to me. A few moments to address and mail the card and in a few days I may have a targeted prospect looking at my offers.

As an affiliate marketer I try to use all the tools available and marketing my business with postcards is just another tool to use. Many have built successful business using postcards as their primary means of advertising so it does work. Depending on your product or service marketing with postcards can be very productive.


Street Talk

This is a great idea! Maybe a bit more info on where to get mailing lists, etc... Thanks for sharing this!

Reply
  about 7 years ago

Interesting idea! May have to give it a shot.

Reply
  about 7 years ago

I have used a range of marketing principles in my corporate life, still learning here though and haven't tackled postcard marketing as yet, might try it though

Reply
  about 7 years ago
Johnney  

I have used direct mail in the past for offline busisness and I know it's very effective. Great article Kevin, do you have any samples of your postcards posted anywhere, to get ideas from?

Reply
  about 7 years ago

That's really clever and something I hadn't thought of. Junk mail I never read but a postcard you always do.

Reply
  about 7 years ago

Thanks Neil ... Postcards are pretty cheap and can find mailing lists to target your products. Thanks for visiting..

Reply
  about 7 years ago
C4rmen  

Nice and simple Kevin, thank you. I've book marked yr article. Nice blog too.

Reply
  about 8 years ago

Thanks C4rmen..really appreciate the visit and comments

Reply
  about 8 years ago
Lemuel  

I didn't think of postcards before. Thanks Kevin I agree it's a good idea.

Reply
  about 8 years ago

You're welcome Lemuel...thanks for the visit

Reply
  about 8 years ago

Great idea Kevin, one tends to forget the potential of the old ways, how often I get junk mail with the news paper and actually spend more time reading that than the propaganda in the paper.

Reply
  about 8 years ago

Some of that stuff get real interesting..Thanks for the visit

Reply
  about 8 years ago

Great article, Kevin. Thanks for the new ideas!

Reply
  about 8 years ago

Thanks Georgia

Reply
  about 8 years ago

I agree, it's hard not to take a quick peek at the postcard. I like the idea about collecting the names as potential customers.

Reply
  about 8 years ago

Thanks John..appreciate the visit..

Reply
  about 8 years ago
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