How to Market Your Business Using Postcards

As internet marketers we are often so focused on our online marketing practices we often forget there is another very inexpensive way to market our business. Snail mail does still exist and can be a very effective means of marketing your business. And one of the cheapest ways of using snail mail to market your business is by using cheap and inexpensive postcards.

You can market with postcards in many different ways. I frequently get "junk" mail delivered to my snail mail box in the form of a letter or several letters in one envelope. More often than not they contain some chain letter pyramid scheme or some other program I'm really not interested in and rarely read much of it anyway. Quick scan then it hits the trash can. But not before I check for names and addresses. More on that in a moment.

Using direct mail or snail mail can be expensive using regular letters. You have envelopes to buy, letters to print, and cost are a little higher to mail them. Not so with a postcard. You can market with postcards for just a fraction the cost of using regular letter mailings.

You can have a postcard with a variety of eye catching designs and customized with what ever information you wish to put on one. Use the front side for a short sales pitch. Something that will create interest and curiosity in your offer. "Home Business Ideas" in large letters generally creates curiosity.

On your back of course the address to be delivered to and your contact information. As to your contact info you can put just as much or as little info you wish. And this is where you add your URL pointing to your affiliate pages.

To market with postcards you really want a short URL By short URl I do mean really, really short. Remember this is not point and click but reading and typing. Something like 123EZ - "dot whatever" - is all that is necessary. Having a link containing your product or business name isn't that important here. You can get a ".info" domain at GoDaddy for under $3 and you don't need web hosting either. Just enter the back office where your domain resides and redirect it to point to your affiliate link. Easy to track traffic from the link there also.

Cost of customized postcards are pretty cheap also. You can get Avery postcard planks and print them yourself with your own design but I personally think it's cheaper to have them printed for you. You can have one with just about any eye-catching design and custom printed for just a few cents each. All you need is to provide a name and a $0.32 cent stamp.

People read postcards. You just can't help but take a quick glance at a postcard. You don't have to open anything to start with. To market your business with postcards make it stand out even more with some bold and colorful eye-catching letters. Anything to make the reader more curious about your offer and visit your affiliate link.

One quick tip I use. I market with postcards in many ways but remember that junk mail I mentioned earlier. Will I check for any names with addresses inside and outside the letters. Most of the people sending these are people wanting to make extra money. Seems like a good prospect that may be interested in an affiliate marketing business to me. A few moments to address and mail the card and in a few days I may have a targeted prospect looking at my offers.

As an affiliate marketer I try to use all the tools available and marketing my business with postcards is just another tool to use. Many have built successful business using postcards as their primary means of advertising so it does work. Depending on your product or service marketing with postcards can be very productive.