This Article is About
business online
exact audience
traditional marketing
short messages
search engines
expert advice
bottom line
Marketing A Business Online: Is It For Me?
Join 1000's of Authors at StreetArticles Today!

So you have heard about online marketing, but you want to learn more. You need to understand what is available to you before you can make a decision on whether or not it will work for your business. You have come to this article looking for expert advice, and luckily, it is here in droves. Read on to find out more about deciding if online marketing can boost your bottom line.

What makes social media so darn impressive? The fact that it literally reaches around the world is a great start. Anyone and everyone can sign up on a social media site and begin to explore the companies available. They can also easily share what they see with their their friends and family, who then share with their own followers. Soon enough, a single post can go viral, spreading across the world. That kind of exposure is expensive to get through traditional media.

What is all the hype about blogs? When you post an article on your website, it tends to feel sterile and rigid. A blog, on the other hand, is more personal, connecting with the reader. If you post expert content frequently, people will return to read your blog time and time again. On top of that, posting how-tos which your customer would be interested in proves your expertise and also draws them to your site from search engines. Even better, blogging is free if you already have a website!

Is Facebook really all that big of a deal? Yes, indeed. Facebook offers two avenues of advertising: the first is just like traditional marketing, only more effective. You can place text or graphic ads on their site which are targeted to your exact audience. For example, you can specify the viewers' location, age, race, sex, favorite hobbies or even likes and dislikes. The second way to advertise on Facebook is by starting a page for your business; then all you have to do is post engaging content to it and communicate with your followers.

Twitter only allows 140 characters; how can I advertise there? The fact is that short messages are often the most effective. You can announce a sale, "20% off graphic tees this weekend only, or link to content on your site. Twitter is easy to access on mobile devices, opening your potential audience up to anyone with Internet access on any device.

How does one market on YouTube? It is amazing how creating a video can get the word out about your products or services. For example, a how-to can show people how to correctly use your product. A funny video will be shared around the world, teaching everyone who you are and what you do. If your video goes viral, it will literally be shared to the point that it becomes a part of everyday life.

Now that you can more easily decide if online marketing is for you, begin a list of pros and cons. Go through each bit of information you have read here and see if it applies to your company. If so, move forward, and if not, try another idea. Soon, you will be confident in your decision.

Street Talk

No comments present
You May Also Like
Marketing Your Local Business Online
In today’s technology driven world it has become more important to start marketing your local business online. Nowadays people use the internet to search for local services and products, having your business show up on local searches will increase your customer base and your bottom line. There are several different…
By: Susan Brodnax in  Business  >  Small Business   Oct 14, 2011  
  Likes: 3

6 Proven Steps to Succeed In Any Business: Online
There is no business existing in this globe that can climb the ladder of success without the application of the principles and strategies of multiplication. Every successful business can only survive when different dynamic management principles and theories are experimented and implemented. Business success is never carved in granite, but…
  Likes: 2

Start Small Business Online
An online home business can be one of the most cost effective ways of starting a small business. So what do I need to start small business online. Product are not a problem with all the affiliate marketing programs on the market. No inventory, small start up costs, and you…
  Likes: 0

Top Reasons to Start Your Own Business Online
Many people decide they want to be an entrepreneur, but give up when faced with the reality of what it takes to start a traditional business. High start-up costs, securing the right location and time requirements are among the top factors that discourage new business owners. Starting an internet business…
By: Tricia in  Internet and Businesses Online  >  Ecommerce   Aug 24, 2012  
  Likes: 2

How to Start Home Based Business - Online
With the New Year right around the corner, there is no better time to start thinking about how to start a home based business online. If you are like most people you have noticed that the job market is not too encouraging and job security is becoming obsolete. Unfortunately jobs…
By: Mary Cascio in  Internet and Businesses Online  >  Internet Marketing   Dec 25, 2012  
  Likes: 6

How To Market Your Scottsdale Business Online
If you're small to mid-size business in Scottsdale Arizona you are struggling against a lot of local competition. There are hundreds, if not thousands of businesses in the Scottsdale area, so you need to get the competitive advantage. That advantage is online marketing. If people are getting locally, searching for…
  Likes: 0

Doing Business Online 1 to 10
Here’s how to do business online 1 to 10! (1) Imagine how it would feel to have your own personal vending machine on the Internet. A miniature shop that's automated. Sitting "out there" 24x7 able to make sales, deliver the goods, and handle customer service. Well, technology’s gotten so amazing…
By: Cynthia Ann Leighton in  Home Based Business   Jul 01, 2012  
  Likes: 7

Using Free Wordpress Site Hosting to Start A Business Online
It is a lot cheaper to start an internet business with free WordPress site hosting of your own domain rather than try to stumble along with one of the many (bad-reputation) free blogging platforms. You see, the problem with so many of these so-called "free blogs" is that while it…
By: Barry Livingstone in  Internet and Businesses Online  >  Web Hosting   Aug 23, 2013  
  Likes: 1

Getting Business Online - The Internet Never Sleeps
The beauty of the internet is that it is there 24/7 whether you are or not. If you have a shop in the High Street it is only open when you or a paid member of staff is there to serve your customers and opening longer hours won't guarantee that…
By: Sue Mathieson in  Internet and Businesses Online   Mar 05, 2012  
  Likes: 2

Do You Want To Do Business Online Using Internet Marketing?
So you want to do business online using Internet marketing. That may be a good choice for you - if you're willing to invest your time, talent and treasure. Ahhh... I'm building a new email campaign that gives away full blown training. Got windy in my opening paragraph. But you…
  Likes: 5

Using Internet Marketing to Build And Promote Your Business Online
Whatever business you are in, you can use the internet to help you build your business and to generate extra income. The statistics show that there are now one billion people online, which gives an incredible opportunity for growth even to the extent of going global. If you intend to…
By: David Jones in  Internet and Businesses Online   Sep 14, 2012  
  Likes: 0

You Can Only Stand to Gain By Marketing Your Business Online
If you run a business but you haven’t been doing any marketing online, then did you know that you might be leaving a great deal of money on the table that you could otherwise have been earning? Yes, indeed, even if you are running an offline business, you can only…
By: Dan McDaniel in  Internet and Businesses Online  >  Internet Marketing   Jun 01, 2011  
  Likes: 0

Selling A Small Business Online
There are a number of key factors to look out for when looking to sell a business online. When recently looking to sell a small business of my own i figured the best place to start was online. Being somewhat involved in the business for sale field already i do…
By: Nicholas Lowther in  Business  >  Small Business   Dec 28, 2011  
  Likes: 1

Getting Your New Business Online
Getting your new business online is easy, if you know how to do it. It's also very inexpensive, again, if you know how to do it. So, don't let others scare you into believing that a large part of your business expense is in the cost of hosting. I'm not…
By: Tom Marchido in  Internet and Businesses Online  >  Internet Marketing   May 10, 2011  
  Likes: 2

Marketing Your Small Business Online
Are you one of those Small Business Owners that think Online Marketing is strictly for Big Businesses? Or do you believe that your business is not the right kind of business for online marketing? If you answered yes to either question, pay close attention here...Online for EVERY business! Literally…
By: Michael Brown in  Business  >  Small Business   Dec 14, 2011  
  Likes: 0

Article Views: 838    Report this Article