Mobile a technology a late entrant in India, today is growing faster than one can say blink. Mobiles more than a decade ago were quite expensive and considered a luxury and could be afforded by a select few. Today the scenario has changed with a number of mobile companies entering the market with low cost handsets that are available to all both in the urban and especially the rural areas. Increasing demand for mobiles in the rural areas has also brought mobile marketing under the scanner. Proliferation of smart phones in every size and shape today has made marketers sit up taken notice of marketing through mobiles.

Growing subscriber base in the rural areas has added an impetus to mobile marketing techniques. According to Cellular Operators Association in India GSM mobiles operators added nearly thirty six lakhs subscribers in the rural areas in November taking the total subscriber based to 27.8crores. This growing customer base, points to one thing that the average mobile customer is maturing and is on the lookout for more out of his high end intelligent phone.

Mobile internet advertising segment has seen tremendous augmentation, due to constant growth in the Indian mobile market. An increase in the number of feature phones and smart phone users has led to an upsurge in mobile internet usage by the consumers especially for B town and C town cities. Mobile devices have become the primary digital access point for many consumers; the marketers such as Game Changer now have a range of avenues, particularly when it means reaching traditionally difficult to reach consumers.

The current estimate of mobile internet users in India is around 130 million, while it is expected to nearly double to 250 million mobile internet users by the year 2015. Marketers have now estimated that the number of smart phones in the world will outgrow the number of humans. A new study from Cisco studied the shopping behaviour and preferences, which revealed that one in five shoppers is now connected in the store through smart phones.

Mobile marketing is set to grow with marketing experts such as Game Changer taking an added interest in taking their brands to the consumers on their phones either through SMS or mobile applications. Game Changer is one such company that markets that uses mobile technology to speak to the consumers, know their aspirations and take their feedback regarding products and services for a lot of companies. A company that specialises in selling to the hinterlands Game Changer has joined hands with various brands to bring the brands and also the rural people near one another. Game Changer is a company that works on different avenues that will touch numerous segments within the rural areas while providing the exposure to the brands in each method of communication. Not just this Game Changer helps you to use mobile technology to surprise your customers with freebies or additional benefits, while permitting the agricultural population provides their feedback concerning the service they need received.