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No Hype Internet Marketing - Is It Possible?
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The other day while walking into work I started thinking about internet marketing. I still have a regular job and I do internet marketing in my evenings after work and on the weekends. Anyways, as I was walking from my car into work I starting pondering the thought:

"Can you do internet marketing without all the hype?"

If you've been around internet marketing for a while you are used to all of the outrageous headlines like:

"Newbie makes $134,356 in 30 days with no list!"

"Software inventend by God himself makes $39,293 a day on autopilot!"

I would list more but I think you get the point. To further add to the clutter, it's typical to receive multiple emails from a person in one week trying to shove products down your throat.

The kicker is that they're promoting a different product in each email and each product focuses on something completely different.

Sometimes I just want to reach out and strangle these internet marketers. I wish I could sit down and talk to them and ask them a few questions:

"Are you really trying to help people or are you just trying to make a buck?"

"If you're trying to help people do you think sending them promotional after promotional email really helps people? Don't you think it just keeps them distracted from applying the first course they bought from you?"

Internet marketers are great at measuring things:

However, there is one thing you almost hear no internet marketer talking about:

"What is the percentage of people who have actually made significant changes to their life as a result of buying what you are selling and promoting out of all the people who have bought your product"

I bet virtually no one can answer that question, myself included. I've heard similar claims like:

"....over 300,000 people have transformed their bodies using insert product name here."

I will concede the fact that 300,000 people may have bought your product, but not all 300,000 people used it. What percentage of people actually used that information and made changes in your life?

Using this metric, it's possible for someone who has sold far less products to have made much more of an impact on people's lives just because they are better at helping people implement those changes.

To get back to the point of the article, can you market successfully without the hype? Where is the line drawn between testimonials and hype? These are all questions that come to mind.

I think the answer comes down to: "are you helping people?" You might have made a great marketing and sales machine that makes you money automatically each month, but are the people buying your courses benefiting from the courses. Are they using that material to change their life?

This is a tricky answer. Most people put the responsibility on the customer to implement the course and take the action. Like the old saying goes "You can lead the horse to water, but you can't make him drink."

I agree with this to a certain extent. It is each individual's responsibility to make sure that they take the necessary action to achieve success. However, you should also take personal responsibility in making sure that you are doing everything you can to help your customer succeed.

Continuing with the metaphor, you might have led the horse to water, but is the water suitable to drink? Is the course a quality course that help people gain insights and actually change their life. Or is it just rehashed crap, that floats around the internet in circles like so many chain emails do?

Or maybe you lead the horse to one watering hole, then as it gets ready to take a drink you tug on the halter and lead it to another watering hole. Then as it gets ready to drink you lead it to another. Then another, and another. You are leading it to water, but it never gets the opportunity to stay in one spot and drink because you keep moving it.

This is so typical in so many email campaigns. You see people blast out promotion after promotion in their email campaigns. Every product is something different, pulling their customer in a different way.

Do they actually think this is helping their customer?

I fully realize that they may have customers who are in different stages and areas of life on their email list and that every promotion may not be right for every subscriber on their list. However, I have never seen a single person say:

"Hey, I'm promoting this product. It's awesome because of A, B, and C. You should check it out. However, you may not want to check it out if you've purchased something else before. Your time might be better spent applying that previous course that you bought."

To me that is the essence of no hype internet marketing. Focus on helping the customer even if it means telling your customers that this product may not be right for them at this point in time. Your customers will probably thank you for being so honest and will end up trusting you more just because of that.

What are your thoughts?

Street Talk

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